Senior Brand Executive

Wipro Consumer Care Singapore distributes and markets a comprehensive range of personal care products, principally skin care, hair care, talcum powder, deodorants, shower and cleansing products and fragrances, and household detergents and other cleaning products. These are marketed under well-known brand names like BIO-ESSENCE, EBENE, DERMA LAB, EVERSOFT, ENCHANTEUR, SAFI and other market leading brands in the region.

The candidate will report directly to Head of Marketing and will undertake the ownership of the brand and products assigned, develop marketing strategies to increase brand awareness, grow market share and its profitability.

Job Description

• Develop and execute short/long term action plans to grow the product portfolios in terms of its brands awareness, market share and product profitability.

• Plan and execute ATL and BTL campaigns, marketing communications (online and offline) and trade marketing activities for all product portfolios under his/her responsibility.

• Plan and manage A&P spending within budget assigned and ensuring ROI for each campaign.

• Lead and execute the promotion, advertising, and marketing campaign effectively through strategic partnership alliances with agencies, vendors, and other external stakeholders to ensure successful implementation according to timeline.

• Conduct market research, analyze consumer’s insights, market intelligences & competitive information to develop new product idea/concepts and effective marketing plan for the assigned products/brands.

• Conceptualizes innovative, consumption-driving promotions that are profitable and linking promotions to advertising wherever possible to create an integrated & targeted 360-degree marketing plan.

• Build strong brand/product presence in all distribution channels (including assisting in e-commerce at Marketplace).

• Work with internal stakeholders (Sales, Promoters, Finance, Warehouse) to implement marketing plans effectively according to timelines.

• Track and monitor market trends to analyze product sales performance.

Job Requirements

• Degree in Marketing or Business Administration.

• At least 4 years of relevant marketing working experience in the FMCG industry.

• Experienced in managing a marketing budget and/or creative agency.

• Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).

• High initiative and result-driven.

• Analytical minded.

• Pro-active hands-on team player with excellent interpersonal skills.

• Able to work under pressure to meet deadlines.

Schedule

• Monday to Friday.

Supplemental Pay

• 13th month salary.

• Performance bonus.

Education

• Degree or Diploma in Marketing or Business.

Experience

• Marketing: 4 years (Preferred).

Work Location: In person.