Senior Associate Media Planning

IPG MEDIABRANDS (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading media agency in Singapore is seeking a Senior Media Executive to manage media planning for multi-market campaigns. This role involves leading strategies, executing campaigns, and collaborating with internal teams and clients for successful outcomes. The ideal candidate has 2–4 years of experience with strong analytical skills and knowledge of various media channels.

Qualifications

• 2–4 years of media planning and execution experience, across multiple markets and categories.
• Strong knowledge of media channels, including digital and programmatic.
• Ability to analyze campaign data and translate findings into recommendations.

Responsibilities

• Lead end-to-end media planning across assigned market clusters.
• Compile and analyze campaign results, generating actionable insights.
• Act as primary contact for key markets and troubleshoot issues.

Skills

Media planning

Team collaboration

Analytical skills

Presentation skills

Tools

Reporting tools

Campaign tracking systems

Job description

The Opportunity

We are seeking a Senior Media Executive to join our regional media planning team, supporting multi-market campaigns across Asia. This role offers the opportunity to lead end-to-end media planning, execution, and reporting within assigned clusters, collaborate closely with internal stakeholders and external partners, and play a key role in ensuring campaign excellence. You will work with diverse markets, manage complex workflows, and help drive measurable results for high-profile clients.

Responsibilities

• Media Planning & Strategy
• Lead end-to-end media planning across assigned market clusters.
• Analyze audience insights, past campaign learnings, and channel benchmarks to inform planning
• Support strategy development and recommend optimal channel mix and allocation.
• Consolidate media plans and ensure alignment with stakeholders.
• Present plans to clients, clarifying creative assumptions and status.

• Campaign Execution & Reporting
• Ensure readiness of creative assets and landing pages.
• Coordinate with measurement, programmatic, and social specialists for pixel/tag setup and campaign activation.
• Track campaign launches and ensure on-time delivery.
• Monitor bi-weekly pacing and performance across markets, consolidate insights, and lead pacing discussions.
• Compile and analyze campaign results across markets, generating actionable insights.
• Consolidate market-level data into regional reports with clear narratives and performance takeaways.
• Prepare and deliver final post-campaign reports to clients, highlighting successes, optimizations, and future recommendations.

Stakeholder Management & Collaboration

• Act as the primary contact point for key markets and troubleshoot issues independently.
• Facilitate alignment sessions across markets, ensuring local approvals and creative integration.
• Mentor and guide Media Executives on workflows and best practices.
• Review Executives’ work for quality control and serve as the first escalation point for operational or campaign issues.

Finance & Budget Management

• Review and reconcile invoices, ensuring accuracy of financial documentation.
• Maintain up-to-date budget trackers, sense-check spend data, and flag discrepancies.
• Share consolidated spend and budget reports with the client.

Ideally you have

• 2–4 years of media planning and execution experience, across multiple markets and categories.
• Technical Skills: Strong knowledge of media channels (digital, social, programmatic, display, video). Familiarity with reporting tools, measurement frameworks, and campaign tracking systems.
• Analytical Skills: Ability to analyze campaign data, consolidate insights, and translate findings into actionable recommendations.
• Communication: Strong presentation and storytelling skills; confident in leading client discussions and post-campaign reviews.
• Collaboration: Experience working in cross-functional teams, with the ability to guide junior team members.
• Detail-Oriented: Strong organizational skills with the ability to manage multiple markets, budgets, and deliverables simultaneously.