Associate, Media Planning

WPP Media; Singapore; On-site; SGD 39,060 - 61,380; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Employee discounts

Mental health days

Hybrid work model

Job summary

WPP Media, the AI-driven media arm of WPP, seeks a Media Planner to join a dynamic team delivering cross-channel campaigns. You will manage client relationships, develop media plans, and report on performance, budgets, and insights.

The role emphasizes collaboration across branding and performance channels in a hybrid work model. Ideal candidates have at least 1 year in media planning, strong Excel skills, and excellent communication.

Qualifications

• At least 1 year of media planning experience, preferably in a media agency.
• Up to date with industry changes and best practices.
• Excellent administrative and organizational skills.
• Strong attention to detail with high levels of accuracy.
• Proficient in Microsoft Office and Excel dashboards.
• Excellent verbal and written communication skills.
• Demonstrate genuine curiosity and proactiveness in the business.
• Knowledge on digital tools and social/search media platforms.

Responsibilities

• Develop and maintain relationships with clients, agency partners, and media partners.
• Work with the Manager on strategy development and idea generation for campaigns.
• Develop and present media plans/documents incorporating goals, recommendations, rationale, ideas, implementation, planning costs, and budget splits.
• Manage and deliver the day-to-day needs of the accounts.
• Develop and deliver necessary reports like media flowchart updates, budget updates, contact reports, competitive, post-campaign reports, in a timely manner.
• Manage negotiation, evaluation, and recommendation of media campaign proposals.
• Adopt best practices around client structure, channel-wise understanding, media planning, and exposure to both offline and online tech partners.
• Be familiar with campaign processes (optimization, reporting, ways of working, requirements and billing).
• Work with the finance department to ensure all finance processes are adhered to and relevant data is updated.

Skills

Media planning

Client-facing

Excel

Dashboards

Analytical thinking

Communication skills

Time management

Tools

Microsoft Office Suite

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

You will play a key role as a Media Planner with a dynamic team focused on delivering best in class campaigns. You will get the opportunity to work together with other members of the Team across branding and performance across all channels.

Responsibilities of the Role:

• Develop andmaintainrelationships with clients, agency partners, and media partners.
• Work with the Manager on strategy development and idea generation for campaigns.
• Develop and present media plans/documents incorporating goals, recommendations, rationale, ideas, implementation, planning costs, and budget splits.
• Manage and deliver the day-to-day needs of the accounts.
• Develop and deliver necessary reports like media flowchart updates, budget updates, contact reports, competitive, post-campaign reports, in a timely manner.
• Manage negotiation, evaluation, and recommendation of media campaign proposals.
• Adopt best practices around client structure, channel-wise understanding, media planning, and exposure to both offline and online tech partners.
• Be familiar with campaign processes (optimization, reporting, ways of working, requirements and billing).
• Work with the finance department to ensure all finance processes are adhered to and relevant data is updated.

In Three Months:

• Be onboarded onto the account with full induction/training into all facets of the account.
• Adopt best practices around client structure, channel-wise understanding, media planning, and exposure to both offline and online tech partners.
• Be familiar with campaign processes (optimization, reporting, ways of working, requirements and billing).
• Demonstrate mastery of all platforms and systems which power media planning.
• Work and collaborate closely with various internal specialist teams to ensure campaigns are managed from end-to-end: Brief, Launch, Post Buys.
• Confidently run the client account independently, meeting all KPIs, and assuming client relationship management.
• Become a trusted advisor through strong justification of recommendations, strong timeline management, and delivering outcomes.
• Drive the testing of new channels, formats, betas, platforms, and other innovations for our clients.
• Take on more client-facing responsibilities and get involved in weekly WIP meetings, attempting to educate and share new features and services.
• Assist the team in research, defining strategy to prepare presentation material.

In 12 Months:

• Build strong client relationships measured by feedback from Agency Scores.
• Independently be able to analyze and provide insights per channel, recommendations and next steps.

What You Will Need:

• Minimally 1 year of media planning experience, preferably in a media agency and in a client-facing role.
• Up to date with industry changes and latest practices and procedures.
• Excellent administrative and organization skills.
• Strong attention to detail with high levels of accuracy.
• A good work ethic, problem-solving, and proficient time management skills.
• Working knowledge of all Microsoft Office software.
• Comfortable using Microsoft Excel and manipulating dashboards – an analytical mind that is creative as well as data-driven to identify trends/patterns and insights.
• Excellent verbal and written communication skills.
• Demonstrate genuine curiosity and proactiveness in the business.
• Knowledge on digital tools and social/search media platforms.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.