Senior Analyst, Experience & Activation (Performance Specialist)

UNAVAILABLE; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job description

Overview

WeareAssembly–andwe’renotliketherest.We’rethemodernalternativeagency,bringingtogetherindustry-leadingdata,talent,andtechtoFindtheChangeThatFuelsGrowthforthebestbrandsontheplanet,includingLenovo,LaneCrawford,MarinaBaySands,andmore.Ourdiverse,globalcommunityofover1,600passionateexpertscombinesglobalthinkingwithunmatchedlocalexpertiseinmorethan20marketsworldwide–enablingbrandstoengageandmoveconsumersanywhere.WeuseSTAGE,Assembly’sproprietary,privacy-centricdatasolutionsplatform,tosurfacepowerfulinsightsthattransformintoactionablebrandopportunities.We’reatthecuttingedgeofnewmedia,technology,andplatformsembeddedinthelivesoftoday’sconsumers,andwe’retappedintohowcultureandcommunities’needschange.WedothiswhilestayingsteadfastinourcommitmenttoLeavetheWorldBetterThanWeFoundItthroughmeasurablesocialandenvironmentalimpactwork.

AssemblywasnamedTheDrum’sAPACMediaAgencyoftheYearin2021

WHOWE’RELOOKINGFOR

The Digital Analyst will work closely with the line manager and associate director to support in servicing our client. The digital analyst will run end-to-end paid campaigns and gain great exposure to across multiple channels such as social, search and display programmatic.

Responsibilities

WHATYOU’LLBEDOINGONANYGIVENDAY

• CampaignManagement: Plan, execute and optimisa paid social, display and video programmatic campaigns.
• CampaignTrafficking: Implement and manage the delivery of paid social, display and video campaigns in CM360; ensure timely trafficing of ads, monitoring performance & optimizations, troubleshooting where required.
• A/BTesting: Develop and implement A/B testing initiatives to enhance engagement, conversions, and overall campaign performance.
• AudienceTargeting: Utilise audience segmentation strategies to ensure precise targeting and effective messaging.
• PerformanceAnalysis&Reporting: Analyse campaign metrics, generate reports, and derive actionable insights to optimise campaign effectiveness and efficiency.
• BudgetManagement: Oversee campaign budgets and ensure adherence to allocated funds while maximising campaign impact.
• MediaActivation: Coordinate the compilation of activation deliverables, including media plans and creative assets.
• Planning&Forecasting: Support Digital Managers in crafting strategic proposals and media plans for clients.
• AdherencetoBestPractices: Stay abreast of industry trends, media partners and best practices for paid programmatic.
• InternalCommunication: Collaborate closely with Digital Managers to understand campaign objectives, provide regular updates, and address inquiries or concerns.
• ClientManagement: Engage in day-to-day client liaison and servicing.
• Other role related ad-hoc duties.

Required Skills

DOESTHISSOUNDLIKEYOU?

• Minimally 2–3+ years of relevant digital marketing experience.
• Familiarity with programmatic ad networks, exchanges and auction marketplaces plus different media buying models. Familiarity with the APAC landscape would be an advantage.
• Familiarity with ad‑tech tools would be an advantage:
• Measurement and verification tools such as DoubleVerify, Integral Ad Science.
• Dynamic Creative Optimisation tools such as Smartly, Jivox and etc.
• Hands‑on experience with programmatic platforms such as TradeDesk, DV360, Teads.
• Hands‑on experience with paid social platforms such as Meta, LinkedIn, TikTok, Snapchat, Pinterest and Reddit.
• Hands‑on experience working on ad management platforms such as CM360.
• Proficiency in web analytics tools such as GA4, Adobe Analytics or similar.
• Excellent Microsoft Excel, Word, PowerPoint skills.
• Strong interest in programmatic/ad/mar‑tech.
• Attention to detail, excellent numeracy understanding.
• Self‑motivated, pro‑active, inquisitive, team player.
• Good interpersonal and relationship management skills.

Benefits

WHYASSEMBLY?

• We’re part of Stagwell, the challenge network built to transform marketing. We’re nimble, smart, and digital-first, and we’re quickly growing to take on the biggest legacy hold cos.
• We care about your growth – we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you’re hitting your personal and company goals.
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs or just a regular day, we make sure our people’s achievements are known and appreciated!
• We’re truly a people‑first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work‑life balance, as well as market‑leading primary and secondary caregiver and parent leave policies.
• We care about social and environmental Impact – we have dedicated Impact Champions that collaborate globally to make sure we’re leaving the world better than we found it.
• We have an amazing group of employee resource groups committed to guiding the agency to become more inclusive, diverse, and representative of the world around us.