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A leading fintech company in Singapore is seeking a Market Expansion Analyst to drive market entry strategies and analyze performance. The ideal candidate will have a strong analytical foundation and experience in corporate finance or strategy roles. Join KPay Group to be part of a dynamic team that empowers businesses with innovative technology solutions.
KPay Group (KPay) is a leading fintech company dedicated to empowering businesses of all sizes with simple, smart, seamless and secure technology solutions. Serving over 45,000 merchants across Hong Kong, Singapore, and Japan, KPay is unleashing merchants' growth potential by building a one-stop platform for financial management, business operations and digital transformation. KPay secures a record USD55 million in 2024, marking the largest series A fundraise globally in the payments sector of the year.
Key Responsibilities:
Develop and implement expansion strategies to enter new markets
Build business models to assess ROI, payback period, and breakeven of new country launches
Conduct market research: Gather and analyze data on industry trends, customer needs, commercial prospects and market niches in local landscape
Monitor performance: Track and report on the performance of market expansion initiatives including sales, customer satisfaction, market share, and adjust strategies when needed
Develop vertical business plans to expand existing overseas markets
Monitor key KPIs and market feedback post-entry to refine strategy
Key Requirements:
2–4 years of experience in corporate finance, market intelligence, or strategy roles
Strong analytical foundation with exposure to market research (surveys, fieldwork, industry reports)
Advanced Excel and PowerPoint skills
High attention to detail and structured thinking under pressure