Search Special Projects Lead, Agencies and Partners

Google; Singapore; Hybrid; SGD 180,000 - 240,000; Full time

Job summary

Google Singapore is seeking a Search Special Projects Lead for Agencies and Partners to shape GTM strategy and partnerships across third-party ecosystems. The role focuses on accelerating AI-powered search and agentic commerce adoption, working with HoldCos, agency networks, and SaaS partners to scale commercial opportunities.

You will translate partner needs into product feedback, set KPIs, and build scalable operating models that drive measurable business outcomes in a fast-evolving ads

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in digital advertising, consultative sales, business development, go-to-market strategy, or digital marketing.
• Experience identifying and partnering in brand and advertising agreements.
• 8 years of experience in strategic GTM or commercial strategy within search advertising, e-commerce, or digital platforms.
• Knowledge of search business generation and automated commerce workflows, translating partner needs into product feedback.
• Ability to establish GTM infrastructure, setting KPIs, and scaling product adoption across complex partner networks.
• Ability to translate complex technical concepts into actionable commercial narratives for agency partners and cross-functional teams.
• Proven record managing HoldCos or performance agencies, with deep knowledge of media planning and operational models.
• Excellent investigative skills with a pragmatic approach to driving business growth in evolving tech landscapes.

Responsibilities

• Define and execute the essential GTM strategy to drive the adoption and continuous scaling of AI powered Search and agentic commerce solutions across agency partners and third-party platforms.
• Partner closely with HoldCos, independent performance agencies, commerce platforms, and SaaS intermediaries to effectively operationalize next generation search and highly innovative agentic buying workflows.
• Serve as the strategic bridge between external partners and internal Product and Engineering teams to identify market friction, product gaps, and lucrative commercial opportunities.
• Identify, prioritize, and dynamically scale partnerships across the third-party commerce ecosystem, structuring robust joint initiatives and impactful incentive models that motivate intermediaries to build around the infrastructure.
• Serve as an AI Search expert to comprehensively upskill internal sales teams and guide agency leadership, ensuring flawless execution by developing strong relationships with all key external and internal stakeholders.

Skills

Digital advertising

Go-to-market strategy

Partnership management

Analytical thinking

Cross-functional leadership

Business development

Strategic GTM

Education

Bachelor's degree or equivalent

Job description

Search Special Projects Lead, Agencies and Partners

Share Search Special Projects Lead, Agencies and Partners

corporate_fare Google place Singapore; Sydney NSW, Australia

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Share Search Special Projects Lead, Agencies and Partners

XFor Singapore Applicants:

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

For Australia Applicants:

At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google’s technology, platforms and people and we welcome Indigenous applicants. Please see ourReconciliation Action Plan (https://reconciliationactionplan.withgoogle.com/) for more information.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Singapore; Sydney NSW, Australia .

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 6 years of experience in digital advertising, consultative sales, business development, go-to-market strategy, or digital marketing.

• Experience identifying and partnering in brand and advertising agreements.

Preferred qualifications:

• 8 years of experience in strategic GTM or commercial strategy within search advertising, e-commerce, or digital platforms.

• Knowledge of search business generation and automated commerce workflows, translating partner needs into product feedback.

• Ability to establish GTM infrastructure, setting KPIs, and scaling product adoption across complex partner networks.

• Ability to translate complex technical concepts into actionable commercial narratives for agency partners and cross-functional teams.

• Proven record managing HoldCos or performance agencies, with deep knowledge of media planning and operational models.

• Excellent investigative skills with a pragmatic approach to driving business growth in evolving tech landscapes.

About the job

This team is responsible for setting third-party (3P) Partners and Agency go-to-market (GTM) strategy, shaping priorities and resources to accelerate business growth, and commercializing the next generation of Ads products.

We represent the third-party ecosystem to advocate for product requirements and ensure teams are equipped to drive customer growth, product adoption, and business health at scale. This team plays an important role in building excellent go-to-market infrastructure from tooling to enhancing GBOers' business skills to ensuring flawless execution and operations against desired business outcomes and priorities.

The primary objective of this role is to build the go-to-market infrastructure that enables agencies and third-party ecosystem partners to capture the full value of AI-powered Search and agentic commerce.

In this role, you will be responsible for shaping commercial priorities, driving the market readiness and adoption of next-generation autonomous shopping solutions, and establishing scalable operating models across HoldCos, performance agencies, and the like.

You will possess strong commercial acumen, deep analytical excellence, and the ability to lead complex, cross-functional programs at the intersection of AI, search intent, and transaction infrastructure. You will thrive in this role if you are energized by translating emerging agentic technology into clear commercial playbooks, lead partner enablement, and can pragmatically equip the external ecosystem to operationalize new buying behaviors at scale. You will accelerate the evolution of search into an active, machine-assisted commerce ecosystem by delivering flawless operational execution and measurable business outcomes.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

Responsibilities

• Define and execute the essential GTM strategy to drive the adoption and continuous scaling of AI powered Search and agentic commerce solutions across agency partners and third-party platforms.

• Partner closely with HoldCos, independent performance agencies, commerce platforms, and SaaS intermediaries to effectively operationalize next generation search and highly innovative agentic buying workflows.

• Serve as the strategic bridge between external partners and internal Product and Engineering teams to identify market friction, product gaps, and lucrative commercial opportunities.

• Identify, prioritize, and dynamically scale partnerships across the third-party commerce ecosystem, structuring robust joint initiatives and impactful incentive models that motivate intermediaries to build around the infrastructure.

• Serve as an AI Search expert to comprehensively upskill internal sales teams and guide agency leadership, ensuring flawless execution by developing strong relationships with all key external and internal stakeholders.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google'sApplicant and Candidate Privacy Policy (./privacy-policy) .

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See alsoGoogle's EEO Policy (https://www.google.com/about/careers/applications/eeo/) ,Know your rights: workplace discrimination is illegal (https://careers.google.com/jobs/dist/legal/EEOC_KnowYourRights_10_20.pdf) ,Belonging at Google (https://about.google/belonging/) , andHow we hire (https://careers.google.com/how-we-hire/) .

If you have a need that requires accommodation, please let us know by completing ourAccommodations for Applicants form (https://goo.gl/forms/aBt6Pu71i1kzpLHe2) .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCP_EEO_Post.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.