Search Optimisation Specialist, IKEA Singapore

IKEA; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

IKEA Singapore is seeking a skilled Search Performance Lead to optimise end-to-end search across SEO, SEM and GEO. You will drive visibility, traffic and commercial growth by applying data-driven insights and collaborating with Selling, Marketing and global teams.

Lead strategies across traditional and AI-powered search, monitor performance and translate analytics into actionable improvements. Prior experience in e-commerce or omnichannel retail is advantageous.

Qualifications

• Strong knowledge of SEO, SEM and GEO with hands-on experience.
• Good understanding of web analytics and performance measurement tools.
• Commercially minded with ability to translate data into business outcomes.

Responsibilities

• Develop, execute and optimise IKEA Singapore's search strategy across SEO, SEM and GEO to maximise visibility, traffic and performance.
• Drive SEO improvements across the website including metadata, site architecture, internal linking and technical SEO enhancements.
• Plan, manage and optimise SEM campaigns with keyword strategy, bidding, budget allocation, ad creation and performance monitoring.
• Lead GEO initiatives to strengthen visibility across AI-powered search and answer engines.
• Analyse customer search behaviour, market trends and competitor activities to identify growth opportunities.
• Monitor, report and provide actionable insights on search performance and recommendations for business decisions.
• Partner with Selling, Marketing and Commercial teams to embed search into campaigns and customer journeys.
• Collaborate with global and regional stakeholders to align on strategies, governance and best practices.
• Stay updated with search engine changes and AI developments to inform roadmaps and capability building.

Skills

SEO

SEM

GEO

Analytics

Stakeholder management

Adaptability

Data interpretation

Tools

Google Analytics

Google Search Console

Google Ads

Job description

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia , Thailand, Philippines and Mexico – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA. We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans. We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

Job Description

You will lead and optimise IKEA Singapore's end-to-end search performance across Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Generative Engine Optimisation (GEO). Your mission is to ensure IKEA remains visible wherever customers search for inspiration, information and products, while driving sustainable traffic, conversion and commercial growth.

You will combine commercial understanding, data-driven insights and technical expertise to improve discoverability across traditional and AI-powered search platforms. Working closely with Selling, Marketing, Commercial and global stakeholders, you will develop and execute search strategies that strengthen IKEA's digital presence and support business objectives.

Your assignment

• Develop, execute and continuously optimise IKEA Singapore's search strategy across SEO, SEM and GEO to maximise visibility, traffic and commercial performance.
• Drive SEO improvements across the IKEA website, including content optimisation, metadata, site architecture, internal linking and technical SEO enhancements.
• Plan, manage and optimise SEM campaigns, including keyword strategy, bidding, budget allocation, ad creation and performance monitoring to maximise return on investment.
• Lead GEO initiatives to strengthen IKEA's visibility and authority across AI-powered search and answer engines.
• Analyse customer search behaviour, keyword opportunities, market trends and competitor activities to identify growth opportunities and optimisation priorities.
• Monitor, report and provide actionable insights on search performance, translating data into recommendations that support business decisions.
• Partner with Selling, Marketing and Commercial teams to embed search optimisation into campaigns, customer journeys and digital experiences.
• Collaborate with global and regional stakeholders to ensure alignment on search strategies, governance, tools and best practices.
• Stay up to date with search engine algorithm changes, AI developments and industry trends, translating insights into optimisation roadmaps and capability building initiatives.

Qualifications

• Passionate about creating exceptional customer search experiences and improving discoverability across digital channels.
• Strong knowledge of SEO, SEM and emerging GEO practices, with hands‑on experience managing search optimisation initiatives.
• Good understanding of web analytics and performance measurement tools such as Google Analytics, Google Search Console and Google Ads.
• Strong analytical skills with the ability to interpret data, identify opportunities and translate findings into actionable recommendations.
• Commercially minded, with the ability to connect search performance to customer behaviour and business outcomes.
• Effective stakeholder management and communication skills, with the ability to influence and collaborate across functions.
• Adaptable and curious, with a continuous learning mindset and interest in emerging search and AI technologies.
• Experience in e-commerce, digital marketing or omnichannel retail environments will be an advantage.
• You share the IKEA values and is committed to develop people and the business together.