Salesforce Marketing Cloud (SFMC) Business Analyst

AVENSYS CONSULTING PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A global IT services company in Singapore is looking for a Salesforce Marketing Cloud Business Analyst with 4–6 years of experience. The role includes gathering requirements, designing solutions for marketing automation projects, and collaborating with cross-functional teams. Ideal candidates will have a strong background in Salesforce Marketing Cloud and marketing processes, offering a competitive salary and an engaging work environment.

Benefits

Excellent base salary

Attractive company benefits

Strong career progression

Collaborative work environment

Qualifications

• 4–6 years of experience as a Business Analyst, preferably with Salesforce Marketing Cloud projects.
• Strong understanding of marketing automation, email campaigns, and CRM processes.
• Experience in creating user stories, process flows, and functional documentation.

Responsibilities

• Gather and document business requirements for Salesforce Marketing Cloud projects.
• Analyze existing marketing processes and identify areas for improvement.
• Translate business requirements into functional specifications and user stories.
• Design campaigns, journeys, email templates, and automation workflows in SFMC.
• Work closely with developers, QA, and other teams to ensure proper implementation.
• Conduct testing and validation of SFMC solutions before deployment.
• Provide training and support to business users on SFMC functionalities.

Skills

Salesforce Marketing Cloud projects

Marketing automation

Email campaigns

CRM processes

User stories creation

Process flows

Functional documentation

SQL

AMPscript

Cross-functional team collaboration

Job description

Avensys is a reputed global IT professional services company headquartered in Singapore. Our service spectrum includes enterprise solution consulting, business intelligence, business process automation and managed services. Given our decade of success, we have evolved to become one of the top trusted providers in Singapore and service a client base across banking and financial services, insurance, information technology, healthcare, retail and supply chain.

Job Title: Salesforce Marketing Cloud Business Analyst

Location: [Specify Location / Remote / Hybrid]

Experience: 4–6 years

About the Role:

We are looking for a Salesforce Marketing Cloud (SFMC) Business Analyst with 4–6 years of experience to support marketing automation projects. The ideal candidate will gather requirements, design solutions, and ensure smooth implementation of SFMC campaigns, journeys, and integrations.

Required Skills & Experience:

• 4–6 years of experience as a Business Analyst, preferably with Salesforce Marketing Cloud projects.
• Strong understanding of marketing automation, email campaigns, and CRM processes.
• Experience in creating user stories, process flows, and functional documentation.
• Knowledge of SQL, AMPscript, or SFMC scripting is a plus.
• Ability to work with cross-functional teams and manage multiple tasks.

Key Responsibilities:

• Collaborate with stakeholders to gather and document business requirements for Salesforce Marketing Cloud projects.
• Analyze existing marketing processes and identify areas for improvement.
• Translate business requirements into functional specifications and user stories.
• Assist in designing campaigns, journeys, email templates, and automation workflows in SFMC.
• Work closely with developers, QA, and other teams to ensure proper implementation.
• Conduct testing and validation of SFMC solutions before deployment.
• Provide training and support to business users on SFMC functionalities.
• Stay updated on Salesforce Marketing Cloud best practices and new features.

Preferred:

• Salesforce Certification (Marketing Cloud Administrator / Consultant) is a plus

WHAT’S ON OFFER

You will be remunerated with an excellent base salary and entitled to attractive company benefits. Additionally, you will get the opportunity to enjoy a fun and collaborative work environment, alongside a strong career progression.

To submit your application, please apply online or email your UPDATED CV to [e-mail]

Your interest will be treated with strict confidentiality.

CONSULTANT DETAILS:

Consultant Name : Swathi

Avensys Consulting Pte Ltd

EA Licence 12C5759

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