Salesforce Marketing Cloud Engineer/Consultant

Role Description: We are seeking a talented Salesforce Marketing Cloud (SFMC) Engineer/Consultant to design, develop, implement, and optimize cutting-edge marketing automation solutions for our diverse portfolio of clients. This role requires a strong blend of technical SFMC expertise, excellent client-facing communication skills, and the ability to collaborate effectively within project teams and liaise with technology platform vendors. You will play a key role in helping our clients leverage the full power of Salesforce Marketing Cloud to achieve their business objectives. Experience across other Salesforce clouds (Service, Sales, Experience, Data) is highly valued.

Key Responsibilities:

Client Solution Delivery:

• Design, build, test, and deploy scalable solutions for clients using Salesforce Marketing Cloud core studios (Email, Journey Builder, Automation Studio, Mobile Studio, Contact Builder, etc.).
• Develop custom SFMC solutions utilizing AMPscript, Server-Side JavaScript (SSJS), SQL, and APIs to meet specific client requirements and integrate with their technology ecosystems.
• Configure and manage client data structures, segmentation strategies, preference centers, and complex data integrations within Marketing Cloud.
• Implement and troubleshoot Marketing Cloud Connect and other integrations with Salesforce CRM (Sales/Service Cloud) and external systems.

Technical Expertise & Consultation:

• Serve as a subject matter expert on Salesforce Marketing Cloud capabilities, best practices, and limitations.
• Translate client business requirements into well-architected technical solutions within SFMC.
• Perform technical analysis, troubleshooting, and optimization of client SFMC instances and campaign performance.
• Stay abreast of the latest SFMC features, releases, and relevant marketing technologies, advising clients and internal teams accordingly.

Collaboration & Communication:

• Work collaboratively within project teams (including functional consultants, project managers, developers, and architects) to deliver cohesive solutions.
• Engage directly with client stakeholders to gather requirements, demonstrate solutions, provide updates, and manage expectations.
• Clearly articulate technical designs, issues, and recommendations to both technical and non-technical audiences (client and internal).
• Contribute to project documentation, including technical specifications, test plans, and deployment guides.

Vendor & Platform Liaison:

• Interact effectively with Salesforce support and potentially other third-party vendors as needed during project delivery or for issue resolution on behalf of clients.
• Understand vendor capabilities and limitations to inform solution design and client recommendations.

Basic Qualifications:

• Minimum of 5 years of hands-on experience implementing and configuring Salesforce Marketing Cloud.
• Proven experience with core SFMC modules (Email Studio, Journey Builder, Automation Studio, Contact Builder).
• Strong technical skills in AMPscript, SQL, and SSJS. Experience leveraging SFMC APIs.
• Experience with data management, data modeling, and segmentation within SFMC.
• Bachelor's degree in Computer Science, Information Technology, Marketing, Engineering, or a related field, OR equivalent relevant work experience.
• Excellent Communication Skills: Strong verbal and written communication skills, with the ability to effectively communicate with clients, stakeholders, and internal teams.
• Proven ability to work effectively in a fast-paced, project-based, team-oriented environment.
• Strong analytical and problem-solving capabilities.

Good to have:

• Salesforce Marketing Cloud certifications (Email Specialist, Developer, Consultant, Administrator).
• Experience with other Salesforce Clouds: Hands-on experience or significant familiarity with Salesforce Sales Cloud, Service Cloud, Experience Cloud (Community Cloud), or Data Cloud (CDP).
• Experience with Marketing Cloud Connect setup and configuration.
• Familiarity with HTML, CSS, and client-side JavaScript for email/landing page development.
• Prior experience working in a consulting environment or client-facing role.
• Experience interacting with technology platform vendors (e.g., raising support cases, discussing platform features).
• Familiarity with Agile/Scrum delivery methodologies.