Sales Trainer / Training Manager

Key Responsibilities:

1. Sales Training Development:

   • Develop and design comprehensive training materials, including presentations, manuals, and e-learning content tailored to various sales roles and experience levels.

   • Create and implement structured onboarding programs for new sales employees.

   • Continuously assess training needs based on sales team performance, feedback, and company goals.

2. Training Delivery:

   • Conduct in-person and virtual sales training sessions, workshops, and seminars.

   • Provide coaching and mentorship to sales team members to help improve their sales techniques and strategies.

   • Organize and lead regular role-playing exercises, group activities, and case studies to foster a hands-on learning environment.

3. Sales Process Optimization:

   • Work closely with sales leadership to align training programs with business goals, ensuring the sales team is equipped with the necessary tools and knowledge.

   • Regularly update training materials to reflect new products, services, sales techniques, and market trends.

   • Assess and refine the sales process to ensure consistent and effective delivery of content.

4. Performance Tracking and Reporting:

   • Monitor and evaluate the progress of individuals and teams throughout training programs.

   • Analyze sales team performance and identify areas where further development or training is required.

   • Provide detailed feedback and reports to sales management on the effectiveness of training sessions and overall impact on sales performance.

5. Continuous Improvement:

   • Stay current on industry trends, sales technologies, and best practices to ensure training programs are relevant and impactful.

   • Solicit feedback from participants and management to continuously improve the training experience and outcomes.

Qualifications:

• Proven experience as a Sales Trainer or similar role in a sales-driven environment.

• In-depth knowledge of sales processes, methodologies, and best practices.

• Strong communication and presentation skills, with the ability to engage and inspire a diverse group of individuals.

• Ability to assess sales performance and identify skill gaps.

• Exceptional organizational skills and attention to detail.

• Strong interpersonal and coaching skills.

Education & Experience:

• Bachelor’s degree in Business, Marketing, Communications, or a related field.

• At least 5 years of experience in sales training or coaching.

Preferred Qualifications:

• Certification in sales training or coaching (e.g., Certified Professional Sales Trainer).

• Experience in the automotive industry is a plus.