Sales Specialist

ABB; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

ABB is seeking a Sales Specialist in Singapore to drive growth for Pulp, Paper & Fiber solutions across Southeast Asia. You will manage key accounts, build robust pipelines, and lead opportunities from qualification to order closure while collaborating with cross-functional teams.

The role requires strong consultative selling, knowledge of automation/electrical systems, and willingness to travel; the work model is hybrid with regional responsibilities.

Qualifications

• Basic knowledge of industrial automation and electrical systems.
• Strong consultative selling and customer-facing skills.
• Willingness to travel across Southeast Asia for customer engagement.

Responsibilities

• Drive sales of ABB products, systems and services for Pulp, Paper & Fiber in Southeast Asia.
• Develop and execute strategic account plans to achieve revenue and order targets.
• Build and manage a healthy sales pipeline with accurate forecasting.

Skills

Industrial automation

Consultative selling

Customer relationships

Cross-functional collaboration

English & Mandarin

Travel readiness

Microsoft Office

Tools

Microsoft Office

Job description

Sales Specialist

Location: Singapore, Central Singapore, Singapore

Category: Sales, Marketing & Communication

Employment Type: Full Time

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to

Regional Sales Manager (Process Industries)

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Your role and responsibilities

Responsible for the sales of ABB products, systems, and services for the Pulp, Paper and Fiber Business Line, Process Industries, based in Singapore and supporting customers across selected Southeast Asia markets. The role achieves both qualitative and quantitative sales targets to ensure sustainable order growth, revenue, profitability, market share, and customer satisfaction. The role identifies and develops new sales opportunities, with a primary focus on Pulp & Paper, Fiber, and related process industries in the assigned regional markets.

The work model for the role is: hybrid, #LI-hybrid

This role is contributing to the Pulp, Paper and Fiber Business Line in South East Asia.

You will be mainly accountable for:

• Develop and execute strategic account plans to drive sustainable sales growth and achieve order, revenue, margin, and customer satisfaction targets.
• Build, manage, and continuously improve a healthy sales pipeline, ensuring accurate forecasting and opportunity progression.
• Establish and strengthen relationships with key customer stakeholders across management, operations, engineering, maintenance, and procurement functions.
• Identify customer challenges, understand business drivers, and position ABB solutions to create measurable customer value.
• Lead sales opportunities throughout the entire sales cycle, from opportunity qualification to negotiation and order closure.
• Drive proposal development and commercial discussions, ensuring alignment on technical, pricing, contractual, risk, and delivery requirements.
• Identify and develop new business opportunities, market segments, and growth initiatives within the assigned territory or industry.
• Collaborate with local, regional, and cross-functional teams to leverage ABB's full portfolio, share market intelligence, and deliver a superior customer experience.

Qualifications for the role

• Apply basic knowledge of industrial automation and electrical systems and demonstrate a strong willingness to learn ABB Pulp, Paper & Fiber solutions through training and field exposure.
• Strong listening and consultative skills, with the ability to understand customer challenges, identify root causes, and position ABB as a trusted solution provider by recommending value-added solutions that address customer needs.
• Willing and able to support service-related activities when required, including site visits, troubleshooting support, customer discussions.
• Build strong customer relationships and manage sales opportunities effectively, understanding customer challenges and supporting sustainable business growth.
• Support opportunity, tender, and proposal management by collaborating with technical and commercial teams to deliver competitive, value-driven solutions.
• Demonstrate commercial awareness and a solution-selling mindset, including basic understanding of pricing, profitability, and customer value creation.
• Show initiative, curiosity, and a strong self-learning attitude, while actively identifying customer pain points and translating them into actionable solutions.
• Champion Occupational Health & Safety (OHS) by adhering to ABB safety standards and maintaining a safety-first approach in all customer and site activities.
• Collaborate effectively with service, technical, and proposal teams, and work comfortably in industrial environments such as customer sites, mills, and production facilities.
• Be willing to travel across Southeast Asia for customer engagement and learning opportunities, with strong Microsoft Office skills and effective communication in Mandarin and English.

More about us

The Process Industries Division serves the mining, minerals processing, metals, cement, pulp and paper, battery manufacturing, and food and beverage, as well as their associated service industries. The Division brings deep industry domain expertise coupled with the ability to integrate both automation and electrical systems, increase productivity and reduce overall capital and operating costs for customers. For mining, metals and cement customers, solutions include specialized products and services, as well as total production systems. The Division designs, plans, engineers, supplies, installs and commissions integrated electrical and motion systems, including electric equipment, drives, motors, high power rectifiers and equipment for automation and supervisory control within a variety of areas including mineral handling, mining operations, aluminum smelting, hot and cold steel applications and cement production. The offering for the pulp and paper industries includes control systems, quality control systems, drive systems, on-line sensors, actuators and field instruments. Digitalization solutions, including collaborative operations and augmented reality, help improve plant and enterprise productivity, and reduce maintenance and energy costs

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?