Sales & Marketing Senior Manager (Education - Based in JB Campus)

RECRUIT HAUS PTE. LTD.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading educational institution in Singapore is seeking a Sales and Marketing Director to drive brand awareness and student acquisition. The role involves developing marketing strategies, leading recruitment efforts, and engaging with stakeholders. Candidates must have at least 10 years of experience in the education sector and a strong strategic mindset. This is a full-time position, and interested candidates should send their resumes to a provided email.

Qualifications

• Minimum of 10 years of successful experience in sales and marketing within the education sector.
• Proven track record of driving student enrolment growth through strategic initiatives.
• Deep understanding of the global education landscape and regional market trends.

Responsibilities

• Develop and implement a data-driven sales and marketing strategy.
• Lead strategic recruitment efforts through various outreach channels.
• Build and maintain relationships with key stakeholders.

Skills

Strategic thinking

Leadership

Analytical skills

Negotiation

Education

Bachelor's degree in Business Administration or Marketing

Postgraduate qualification

Job description

Key Responsibilities:

Sales & Marketing Strategy

• Develop and implement an integrated, data-driven sales and marketing strategy to enhance brand awareness and student acquisition across local and global markets.
• Launch and manage innovative branding initiatives and cross-channel campaigns (digital, print, events) to reinforce institutional reputation and attract high-calibre students.

Student Recruitment

• Lead strategic recruitment efforts through roadshows, career fairs, info sessions, and course previews.
• Collaborate with Heads of Schools to craft enrolment strategies aligned with institutional growth and budget targets.

Stakeholder Engagement & Partnerships

• Build and maintain strong relationships with key stakeholders including agents, in-country managers, partner institutions, and internal teams.
• Develop strategic alliances and initiatives that drive sustainable growth and diversification.

Team Leadership & Performance Management

• Provide vision, direction, and leadership to both local and international sales and marketing teams.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Ensure the team is appropriately staffed and skilled to meet departmental goals.

Market Intelligence & Reporting

• Conduct in-depth market research and analysis to stay ahead of industry trends and inform strategic decisions.
• Provide regular performance reports and actionable insights to senior management and the Board.

Operational & Financial Management

• Manage departmental budgets efficiently, ensuring optimal return on investment across all campaigns and initiatives.
• Ensure adherence to institutional policies, procedures, and regulatory standards.

Brand & Communications

• Develop and execute an effective marketing and communications plan to meet recruitment targets and elevate the institution’s positioning in line with its Strategic Plan.

Problem-Solving & Innovation

• Identify emerging challenges and opportunities in student recruitment and propose actionable, innovative solutions.
• Lead change management efforts to adapt quickly to shifting market demands.

Internal Collaboration

• Work closely with faculty, academic departments, and student services to ensure alignment and integration of recruitment strategies with institutional goals.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, or a related field. A postgraduate qualification is a plus.
• Minimum of 10 years of successful experience in sales and marketing within the education sector, ideally in a private institution.
• Proven track record of driving student enrolment growth through strategic initiatives, targeted campaigns, and market-specific approaches.
• Demonstrated experience in building and expanding international student markets, including managing global recruitment channels, partnerships, and in-country representatives.
• Deep understanding of the global education landscape and evolving needs of international students, with awareness of regional market trends and challenges.
• Strong analytical skills with the ability to interpret data and translate insights into effective recruitment and marketing strategies.
• Strategic thinker with exceptional influencing, negotiation, and leadership abilities; capable of leading diverse, cross-cultural teams and collaborating with key stakeholders.

Interested candidates, please send in your updated resume to [e-mail]