Sales & Marketing Manager

HOUSE OF CRAB (HOLDING) PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

A leading company in the seafood industry is seeking a Sales & Marketing Manager to drive strategic growth initiatives and expand market presence. The role involves developing marketing strategies, managing resources effectively, and analyzing market trends to identify opportunities. Ideal candidates will possess strong analytical and communication skills, and experience with customer relationship management tools.

Qualifications

• Strong analytical abilities with proficiency in market research.
• Excellent communication and negotiation skills.
• Proficiency with customer relationship management tools.

Responsibilities

• Develop detailed marketing strategies based on market research.
• Allocate marketing resources effectively for advertising and promotions.
• Analyze market trends and customer behavior to identify growth opportunities.

Skills

Analytical abilities

Communication skills

Negotiation skills

Market research

Customer relationship management

Job description

We are seeking a highly motivated and results-driven Sales & Marketing Manager to join our team. The successful candidate will play a pivotal role in driving strategic growth initiatives, forging partnerships, and expanding our market presence and share.

Job Responsibilities

1. Develop detailed marketing strategies based on market research, customer data, and business objectives to drive brand awareness, customer acquisition, and retention.
2. Allocate marketing resources effectively, ensuring funds are used efficiently for advertising, promotions, content creation, and market research.
3. Develop and communicate the company's unique value proposition and ensure it stands out from competitors in the market.
4. Develop and implement strategies to improve search engine rankings and create valuable content that drives traffic and engagement.
5. Analyze market trends, competitors, and customer behavior to identify opportunities for growth or areas where the company can differentiate itself.

Competencies

1. Strong analytical abilities with proficiency in market research, financial analysis, and forecasting.
2. Excellent communication and negotiation skills, with the ability to influence and persuade stakeholders at all levels.
3. Skills in designing surveys and questionnaires to gather customer insights, preferences, and satisfaction levels.
4. Proficiency with customer relationship management tools to track customer interactions, manage leads, and improve customer retention.
5. Knowledge of developing advertising strategies for digital, print, and other media types to increase brand visibility and drive sales.