SALES & MARKETING MANAGER

ANDHRA HERITAGE PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic company in the F&B sector is seeking a Social Media Manager to manage and enhance its online presence. The successful candidate will be responsible for creating engaging content, managing partnerships with hotels, and conducting competitor analysis to drive business growth. With a focus on community engagement and strategic marketing, the ideal applicant will possess strong project management skills and significant experience in digital marketing.

Qualifications

• At least 5 years of related experience in marketing/service/F&B industry.
• Strong project management skills.
• Good creative, writing, and copywriting skills.

Responsibilities

• Manage social media platforms and generate content.
• Develop and maintain relationships with hotel management.
• Conduct competitor analysis and reporting.

Skills

Project Management

Creative Writing

Digital Marketing

Community Engagement

Education

Tertiary qualification in Sales/Marketing/Business Administration

Tools

MS Office

Canva

Adobe

Job description

Job description

Task:

· Manage social media platforms (Facebook, Instagram and Google).

· Business listings and reviews.

· Increase presence on Tripadvisor and other such platforms.

· Competitor analysis/Strategy.

· Promotions and other misc.

· Generate content (editorial copy and visual design) for digital marketing and social media platforms. Includes basic photography.

· Other ad hoc duties assigned by the director

· Suggest promotions

Social Media:

Complete management of social media platforms:

· Content calendar.

· Posting and replying.

· Community engagement.

Business listings and reviews:

· Management of Google My business and review sites (to be discussed).

· Monitoring and replying to reviews (Google, Tripadvisor, Facebook/Instagram etc).

Hotel Partnerships and Outreach:

· Develop and maintain relationships with hotel management and concierge services within a defined radius. This includes regular visits to build rapport and establish partnerships that can drive guest referrals to the restaurant.

Reporting:

• Monthly report with audience insights, actions and recommendations moving forward

Competitor analysis:

· Identify competitors, their products and their presence on social media

· Identify competitor’s promos/new products

Requirements:

· Tertiary qualification in Sales/Marketing/Business Administration or its equivalent.

· At least 5 years of related experience in marketing/service/F&B industry

· Strong project management skills

· Good creative, writing and copywriting skills

· Advanced computer proficiency. Skilled in digital marketing/social media software as well as presentation software.

· Excellent proficiency in MS Office, Canva and Adobe

· Experience/exposure in the F&B industry will be an advantage