Sales & Marketing Manager

HANSING RECRUITMENT PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading IT wholesale distributor is seeking a dynamic Sales & Marketing Manager to drive revenue growth and enhance brand presence. This role requires strong strategic thinking, leadership skills, and a background in both sales and marketing. Responsibilities include developing sales strategies, executing marketing campaigns, and managing customer relationships. Ideal candidates should have 5+ years of experience in the IT sector and a Bachelor's degree in a related field.

Qualifications

• 5+ years of combined sales and marketing experience, preferably in IT wholesale or distribution.
• Proven experience in digital marketing, brand management, and lead generation.
• Strong knowledge of IT products, market trends, and distribution channels.

Responsibilities

• Develop and execute sales strategies to achieve revenue and profit targets.
• Identify new business opportunities and build strong relationships with clients.
• Lead, coach, and motivate the sales team to achieve and exceed targets.
• Develop and implement comprehensive marketing plans to promote products.
• Plan, execute, and manage digital marketing campaigns.
• Conduct market research to identify trends and customer needs.

Skills

Sales strategy development

Digital marketing

Customer relationship management

Leadership

Market trend analysis

Education

Bachelor's degree in Business, Marketing, or related field

Tools

CRM systems

MS Office

Marketing tools (e.g., Google Ads, Meta Ads, Mailchimp)

Job description

My Client

My client is a wholesaler of IT products, offering a wide range of hardware, software, and technology solutions to businesses, resellers, and distributors. They are seeking a dynamic and innovative Sales & Marketing Manager to drive revenue growth, build strong customer relationships, and strengthen their brand presence in the competitive IT market.

Job Summary:
The Sales & Marketing Manager will lead the sales team and spearhead all marketing initiatives—ranging from digital campaigns to trade shows—to maximize brand visibility, expand market share, and increase revenue. This role requires a balance of strategic thinking, hands-on execution, and strong leadership skills in both sales and marketing.

Key Responsibilities:

Sales Management:

• Develop and execute sales strategies to achieve revenue and profit targets.
• Identify new business opportunities, build strong relationships with clients, and expand the company’s customer base.
• Lead, coach, and motivate the sales team to achieve and exceed targets.
• Collaborate with procurement and inventory teams to ensure product availability aligns with sales demand.

Marketing Management:

• Develop and implement comprehensive marketing plans to promote products and brand awareness.
• Plan, execute, and manage digital marketing campaigns (social media, email marketing, SEO, SEM).
• Create marketing content, product brochures, and sales presentations tailored to the IT wholesale market.
• Organize and participate in industry events, trade shows, and exhibitions to promote the brand.
• Conduct market research to identify trends, customer needs, and competitor strategies.
• Manage the company’s online presence, ensuring a consistent and professional brand image.
• Develop promotional strategies, seasonal campaigns, and loyalty programs to retain customers.
• Track and analyze campaign performance, reporting ROI and recommending improvements.

Requirements:

• Bachelor’s degree in Business, Marketing, or related field.
• 5+ years of combined sales and marketing experience, preferably in IT wholesale or distribution.
• Proven experience in digital marketing, brand management, and lead generation.
• Strong knowledge of IT products, market trends, and distribution channels.
• Excellent leadership, communication, and negotiation skills.
• Proficiency in CRM systems, MS Office, and marketing tools (e.g., Google Ads, Meta Ads, Mailchimp).