Sales & Marketing Manager

FORBELL INTERNATIONAL INSTITUTE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic educational institute in Singapore is seeking a passionate Sales & Marketing Manager to enhance course sales and brand presence. The candidate should have 1-2 years of marketing experience, preferably in the education sector, and be proficient in both English and Mandarin. Key responsibilities include driving sales, developing marketing plans, and managing digital platforms. A creative and results-oriented mindset is essential.

Qualifications

• Minimum 1–2 years of marketing experience, preferably in education or vocational training.
• Proficient in using Microsoft Office applications.
• Familiarity with digital marketing tools and advertising platforms.

Responsibilities

• Drive corporate and individual sales of training courses.
• Develop and execute marketing plans to meet sales targets.
• Collaborate on effective digital marketing strategies.
• Create engaging content for digital channels.
• Manage the company’s social media platforms.

Skills

English communication skills

Mandarin communication skills

Creativity

Analytical skills

Interpersonal skills

Proactivity

Education

Diploma/Degree in Marketing, Business, Communications

Tools

Microsoft Office

Google Ads

Facebook Ads

Job description

Job Description

We are seeking a passionate and driven Sales & Marketing Manager to lead our course sales and enhance our brand presence across multiple platforms. The ideal candidate is not only a creative marketer but also a strategic thinker with a solid background in education-related industries.

Key Responsibilities

• Drive corporate and individual sales of training courses by identifying new business opportunities and nurturing client relationships.
• Develop and execute marketing plans to meet sales targets and support overall business growth.
• Collaborate with the team to roll out effective digital marketing strategies , including social media, email marketing, and digital advertising.
• Create compelling content for social media, emailers, and promotional materials to engage target audiences.
• Design and adapt visual materials (e.g., posters, flyers, graphics) for both online and offline channels.
• Take ownership of the company’s digital and social media platforms (Facebook, Instagram, WeChat, TikTok, Google Business, etc.) and ensure consistent, engaging content.
• Engage and respond to customers across all digital channels in a timely, professional, and friendly manner.
• Execute and optimize online advertising campaigns to increase reach, traffic, and engagement.
• Plan and manage e-marketing campaigns that deliver strong results in traffic, conversion, and brand awareness.
• Maintain and update the company website to ensure accurate information, engaging content, and user-friendly navigation.
• Support various ad-hoc marketing and sales projects as assigned.

Requirements

• Diploma/Degree in Marketing, Business, Communications , or a related field.
• Minimum 1–2 years of hands-on marketing experience is required — candidates with experience in the education or vocational training sector will be given strong preference.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Familiarity with Google Ads, Facebook Ads , and digital marketing tools is advantageous.
• Excellent written and spoken English and Mandarin communication skills.
• Strong interpersonal skills with the ability to work independently and in a team.
• Creative, analytical, and solutions-oriented mindset.
• Self-motivated, proactive , and results-focused.
• Able to thrive in a fast-paced , dynamic environment.