Sales & Marketing Executive

WAYSTAR PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

WAYSTAR PTE. LTD. is seeking a dynamic sales professional to drive B2B growth in hospitality and related sectors in Singapore. The role covers new customer acquisition, account management, and market development, with a focus on building a robust pipeline and delivering compelling proposals.

You will conduct client meetings, product tastings where relevant, and collaborate with marketing to execute campaigns and promotions while ensuring consistent brand positioning.

Responsibilities

• Identify and acquire new B2B customers across hospitality and related sectors
• Develop and maintain a strong sales pipeline
• Conduct client meetings, presentations, and site visits
• Prepare and present quotations, proposals, and tenders
• Negotiate pricing and close deals

Job description

Key Duties:

• Identify and acquire new B2B customers (Hotels, Restaurants, Catering, Airlines, Conventions, Casino etc)
• Develop and maintain a strong sales pipeline
• Conduct client meetings, presentations, and site visits
• Prepare and present quotations, proposals, and tenders
• Negotiate pricing and close deals

Targets:

• Monthly sales revenue target
• New client acquisition target
• Conversion rate

2. ACCOUNT MANAGEMENT

Key Duties:

• Manage and grow new and existing customer accounts
• Build strong relationships with key clients
• Handle customer feedback and resolve issues
• Upsell and cross-sell product range (e.g. new SKUs, premium items)

3. MARKET DEVELOPMENT & STRATEGY

Key Duties:

• Identify new market segments and opportunities
• Monitor competitors and pricing trends
• Provide market feedback to management
• Support expansion into new product lines

  4. MARKETING & BRANDING

  Key Duties:

  • Assist in executing marketing campaigns (online & offline)
  • Coordinate promotions, events, and product launches
  • Work with design/marketing team on: Catalogues/Flyers/Social media content
  • Ensure consistent brand positioning

  5. PRODUCT KNOWLEDGE & PRESENTATION

  Key Duties:

  • Maintain strong understanding of product range (e.g. food items, specialty imports) Pricing structure and Unique selling points (USP)
  • Conduct product presentations / tastings for clients

  6. SALES REPORTING & ANALYTICS

  Key Duties:

  • Track and report: Sales performance vs target Pipeline status and Customer activity
  • Maintain CRM / sales records
  • Provide weekly updates to management

  
  Any other duties assigned.