SALES & MARKETING EXECUTIVE

CATERING SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent catering company seeks an experienced Social Media Manager to oversee their online presence and foster engagement across various platforms. The role involves managing content creation, competitor analysis, and relationship building with media and influencers. This position is ideal for an individual with a strong background in marketing and a passion for the F&B industry.

Qualifications

• 5+ years of proven success in sales and business development.
• Strong project management and creative skills.
• Experience in the F&B industry preferred.

Responsibilities

• Manage social media platforms including content creation and community engagement.
• Conduct competitor analysis and suggest promotional strategies.
• Prepare monthly reports on audience insights and recommendations.

Skills

Project management

Creative writing

Copywriting

Digital marketing

Community engagement

Negotiation

Education

Bachelor’s degree in marketing, Business, or a related field

Tools

MS Office

Canva

Adobe

Job description

Job description:

Task:

• Manage social media platforms (Facebook, Instagram and Google).

• Business listings and reviews.

• Increase presence on Tripadvisor and other such platforms.

• Competitor analysis/Strategy.

• Promotions and other misc.

• Generate content (editorial copy and visual design) for digital marketing and social media platforms. Includes basic photography.

• Other ad hoc duties assigned by the director

• Suggest promotions

• Build relationships with media, influencers, and partners to enhance brand visibility.

Social Media:

• Complete management of social media platforms:

• Content calendar.

• Posting and replying.

• Community engagement.

Business listings and reviews:

• Management of Google My business and review sites (to be discussed).

• Monitoring and replying to reviews (Google, Tripadvisor, Facebook/Instagram etc).

Reporting:

• Monthly report with audience insights, actions and recommendations moving forward

Competitor analysis:

• Identify competitors, their products and their presence on social media

• Identify competitor’s promos/new products

Requirements:

• Bachelor’s degree in marketing, Business, or a related field.

• 5+ years of proven success insales and business development. preferably in F&B, hospitality, or lifestyle brands· Strong project management skills

• Good creative, writing and copywriting skills

• Advanced computer proficiency. Skilled in digital marketing/social media software as well as presentation software.

• Excellent proficiency in MS Office, Canva and Adobe

• Experience/exposure in the F&B industry will be an advantage

• A confident communicator and persuasive negotiator