Sales & Marketing Executive

GATEWAY ARTS LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading arts organization in Singapore seeks a Marketing Executive to enhance their marketing strategies and ticket sales for their programmes. The role involves sales and marketing planning, brand activation, and communications, offering hands-on experience in a creative environment emphasizing social relevance through the arts.

Qualifications

• Minimum of 3 years of relevant experience in marketing.
• Strong ability to prioritise and manage multiple tasks.
• Creative and proactive, with a positive mindset.

Responsibilities

• Develop comprehensive knowledge of Gateway Arts’ programmes.
• Lead outreach initiatives to schools and corporations.
• Coordinate ticketing requirements and manage audience logistics.

Skills

Communication skills

Creative problem-solving

Interpersonal skills

Education

Bachelor’s degree in Marketing, Mass/Marketing Communications, Arts Management, or a related field

Tools

Microsoft Office

Adobe Photoshop

Job description

About Gateway Arts

Gateway Arts is committed to building a vibrant arts community rooted in positive values. We create impactful works that address pressing social issues affecting youth and children — using the arts as a powerful platform for awareness, dialogue, and change.

Championing social relevance through artistic expression is at the heart of everything we do.

At Gateway Arts, you’ll join a creative and dynamic team united by a shared vision. If you have a passion for the arts and are eager to contribute meaningfully to Singapore’s arts landscape, we invite you to embark on a fulfilling and purpose-driven career with us.

Your Role in Marketing

As a key member of the Marketing team, you will work closely with the Company Manager and fellow team members to implement effective sales and marketing strategies for Gateway Arts’ programmes — including, but not limited to, theatre productions.

This role offers valuable hands-on experience in:

• Strategic marketing and sales planning

• Brand and event activation

• Marketing communications and media relations

• Advertising and promotions

• Creative problem-solving

• Strengthening interpersonal and communication skills

If you're ready to make a difference through the arts, Gateway Arts is the place for you.

Duties & Responsibilities:

Sales & Marketing

• Develop comprehensive knowledge of Gateway Arts’ programmes to effectively engage stakeholders, build brand awareness, and drive ticket sales.

• Establish and nurture partnerships that enhance sales, marketing reach, and audience engagement.

• Lead outreach initiatives to schools, corporations, and groups to maximise attendance and ticket sales.

• Identify, plan, and implement targeted sales and marketing strategies to grow and retain audiences.

• Conceptualise and execute marketing campaigns to enhance brand visibility and improve audience recall.

• Assist in the creation, design, and production of marketing collaterals and promotional materials.

• Manage and streamline the booking process for schools, corporations, and group clients.

• Conduct market research to monitor trends and identify new marketing opportunities.

• Support social media marketing — including monthly content planning, campaign execution, analytics monitoring, and content optimisation.

• Collect and analyse data across marketing channels to generate insights and improve audience engagement and conversion strategies.

• Monitor, document, and report on media coverage of Gateway Arts’ programmes.

• Design and administer patron surveys; compile and analyse results to develop actionable marketing recommendations.

Events Management & Ticketing

• Manage ticket inventory and fulfilment to optimise sales and ensure smooth allocation across audience segments.

• Coordinate ticketing requirements for donors, sponsors, partners, corporations, schools, groups, and internal personnel.

• Oversee the end-to-end process for both internal and external ticket requests and distribution.

• Liaise with school representatives to organise student arrival, seating, and dismissal logistics on performance days.

• Work closely with ticketing agents to coordinate door sales and manage ticketing operations effectively.

• Support front-of-house (FOH) operations and collaborate with venue FOH managers to deliver a smooth and professional audience experience.

• Respond to and resolve audience feedback and queries during events.

• Assist in the planning and execution of special initiatives such as fundraising galas, outreach programmes, and educational events.

Others

• Maintain marketing documentation and administrative records.

• Support other administrative tasks as assigned.

Requirements:

• Bachelor’s degree in Marketing, Mass/Marketing Communications, Arts Management, or a related field.

• Minimum of 3 years of relevant experience in marketing.

• Self-disciplined, independent, and goal-oriented individual.

• Detail-oriented, well-organised, and resourceful.

• Strong ability to prioritise and manage multiple tasks and assignments effectively.

• Creative and proactive, with a positive mindset and a can-do attitude.

• A collaborative team player with strong interpersonal and communication skills (both oral and written).

• Good knowledge of Singapore’s arts scene—particularly theatre—is advantageous.

• Willingness to work flexible hours, including weekends, Eve of Public Holidays, and Public Holidays, when necessary.

• Proficient in spoken and written English.

• Proficient in Microsoft Office applications.

• Proficiency in Adobe Photoshop is an added advantage.