Sales Manager (Key Account Executive) FMCG

Sheng Sheng F & B Industries Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Key Account Manager to enhance sales and build relationships with major retail chains in Singapore. The successful candidate will be responsible for meeting sales targets, driving promotion strategies, and managing product launch activities. This role requires strong communication skills and a background in modern trade and FMCG.

Qualifications

• Minimum 1 year in Management Field.
• Experience in Modern Trade is a MUST.
• Excellent communication skills for external and internal interactions.

Responsibilities

• Meet monthly sales targets and optimize sales processes with Operations.
• Build relationships with buyers and outlet personnel for smooth operations.
• Assist in developing and implementing sales activities and promotions.

Skills

Communication

Sales Development

Relationship Building

Education

Management Field (e.g., CMM, FP NTUC & DFI)

Tools

Excel

PowerPoint

Job description

The Key Account Manager, Retail – FMCG, is part of our Sales team. He/she is expected to work closely with the other KA Executives and Managers, as well as with Marketing, Sales Operations, Import & Export, and Finance & Accounts departments. We also expect to have strong Sales or Business Development experience in the Grocery segment with major retail chains in Singapore, including NTUC and Sheng Siong.

Qualifications & Experience

• Minimum 1 year in Management Field (e.g., CMM, FP NTUC & DFI)
• Experience in Modern Trade is a MUST
• Experience in Key Accounts is an advantage
• Experience in FMCG environment (i.e., Supermarket industry)
• Excellent communication skills for external customer-facing interactions and internal sales/merchandisers
• Proficiency in Excel & PowerPoint for reporting and documentation
• Ability to handle pressure, meet deadlines, and pay attention to details

Key Account Responsibilities

• Meet monthly sales targets for designated accounts. Collaborate with Operations to optimize sales, distribution, and merchandising.
• Monitor service levels of assigned accounts and minimize loss of sales opportunities.

Promotion Strategy and Product Launch

• Enhance promotion strategies to increase sales
• Establish objectives and marketing plans with retailers
• Conduct market research on industry trends for business expansion

Product Launch

• Manage new product listings with supermarket chains and plan/execute new product launch activities
• Handle product promotion proposals, negotiations, and execution
• Negotiate with supermarket personnel for product display space and rental during promotions
• Improve visual merchandising and expand product displays for brand awareness

Relationship Building

• Build and strengthen relationships with buyers, outlet personnel, and relevant parties to ensure smooth operations
• Understand customer business universe, identify opportunities to increase market share, and address market threats
• Provide excellent customer service and build effective business relationships

Sales Development

• Assist in developing and implementing sales activities (NCP, promotions, campaigns)
• Monitor marketing expenses to ensure trade spend within budget
• Analyze sales and promotions for business opportunities
• Conduct business reviews with accounts to improve sales and develop the business further