Sales Manager (Food Manufacturing)

MR POPIAH PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in the FMCG sector seeks an ambitious Sales Manager to grow sales through various channels including supermarkets and hotels. The role focuses on both local and regional market expansion while managing a dynamic sales team. Ideal candidates will have a proven sales track record, strong leadership skills, and a passion for driving performance in a competitive environment.

Benefits

Commission-based with attractive performance bonuses

Travel expenses for overseas trips covered

Additional support allowance based on experience

Qualifications

• 5 years of sales experience in FMCG and food industry.
• Proven track record in achieving sales targets.
• Proficient in English; Mandarin is a plus.

Responsibilities

• Develop and execute sales strategies to meet targets.
• Lead and manage the sales team effectively.
• Build and maintain relationships with major clients.

Skills

Leadership

Negotiation

Communication

Job description

We are seeking an ambitious and driven Sales Manager to grow our sales across supermarkets, minimarts, vending machines, hotels/restaurants, and distributor networks. This role includes managing a sales team and expanding our market both locally and regionally. It is a commission-based position with high earning potential, ideal for someone who thrives in a performance-driven environment.

Key Responsibilities:

Sales Strategy & Growth:

• Develop and execute sales strategies to meet monthly and annual targets.
• Acquire new clients across local and overseas markets (retailers, F&B, distributors).
• Monitor market trends and suggest new opportunities and product placements.
• Take full ownership of sales performance and growth initiatives.

Team Management:

• Lead and manage the sales team.
• Set clear KPIs and provide guidance and motivation to achieve targets.
• Conduct training and performance reviews to enhance team effectiveness.

Key Account Management:

• Manage and grow relationships with major retailers and clients.
• Oversee negotiations, pricing strategies, and product listings.
• Ensure trade promotions and brand presence are effectively executed.

Regional Sales & Travel:

• Travel overseas when required for trade shows, distributor meetings, or market expansion.
• Build and maintain partnerships with regional buyers and importers.
• Represent the company professionally in all international sales activities.

Sales Operations & Coordination:

• Work with marketing, logistics, and production teams to align stock levels and campaigns.
• Ensure smooth execution of sales initiatives.
Prepare and present regular sales reports and market feedback

Requirements:

• 5 years of sales experience in FMCG and food industry (e.g. supermarkets, hotels, vending, catering, or food manufacturers), preferably frozen food.
• Proven track record in achieving sales targets and expanding markets.
• Strong leadership, negotiation, and communication skills.
• Comfortable with both local ground work and overseas travel.
• Independent, driven, and resourceful.
• Proficient in English; Mandarin is a plus.

Compensation:

• Commission-based with attractive performance bonuses.
• Additional support allowance may be provided based on experience.
• Travel expenses for overseas trips will be covered.