Sales Manager (FMCG, Modern Trade & E-Commerce Focus)

Reeracoen Singapore Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading FMCG company specializing in baby and maternity products seeks a dynamic Sales Manager in Singapore. This role will drive growth through traditional sales and e-commerce, requiring strong leadership, sales management experience, and a strategic mindset. Candidates should have a proven track record in FMCG sales, enabling them to achieve and exceed sales targets.

Benefits

Variable Bonus

Annual Leave: 14 days

Car Allowance: $1,000

Medical Claims: Up to $450 per year

Flexible Working Hours

Work From Home: 1 day every Wednesday

Qualifications

• More than 6 years of relevant sales experience in the FMCG industry.
• 3-5 years managing e-commerce or digital sales channels.
• Experience in distributor management.

Responsibilities

• Lead a team of Sales Executives to manage business growth.
• Develop and maintain long-term customer relationships.
• Prepare annual sales plans, budgets, and forecasts.

Skills

Analytical skills

Strategic thinking

Sales management

E-commerce management

Education

Bachelor's Degree in Business Administration

Tools

Microsoft Office

SAP

Google Analytics

Job description

Job title: Sales Manager (FMCG, Modern Trade & E-Commerce Focus)
Reference ID: 36357
Salary range: SGD4,000 - $6,300

Our client is a global FMCG company specialising in baby and maternity products. They are seeking a dynamic Sales Manager to drive growth in the Singapore domestic market across both traditional sales and e-commerce channels. This is an exciting opportunity for a candidate with strong experience in FMCG, modern trade, physical retail stores, and e-commerce platforms.

You will report directly to the Managing Director.

【 Responsibilities 】
Sales & Trade Management (FMCG, Modern Trade & Physical Stores):
- Lead a team of Sales Executives, Sales Representatives, and Sales Promoters to manage business growth for the Singapore market.
- Develop and maintain strong, long-term relationships with customers to achieve sales targets and profit objectives.
- Prepare and formulate annual sales plans, budgets, and forecasts for assigned channels; develop action plans to achieve business goals.
- Generate insights through sales analysis, promotional effectiveness evaluation, and market intelligence, adjusting strategy as needed.
- Expand sales and distribution channels, including managing distributors and partners.
- Work closely with retailers and distributors, negotiating and reviewing trading terms and promotion schedules.
- Review and optimise sales policies and processes; develop strategic plans for business expansion.
- Prepare regular sales and management reporting.

E-Commerce Sales Management:
- Develop and implement the e-commerce sales strategy aligned with company objectives.
- Manage online channels and platforms (e.g., company website, third-party marketplaces).
- Oversee performance marketing initiatives to drive online traffic, optimise conversion rates, and achieve sales targets.
- Manage online merchandising, product content, and promotional campaigns.
- Conduct data-driven reporting and analysis on e-commerce performance, proposing improvements and new initiatives.

【 What you will receive 】
- Variable Bonus (Based on company and individual performance)
- Annual Leave: 14 days (up to a maximum of 21 days)
- Medical Leave: 14 days
- Car Allowance: $1,000 transport reimbursement if driving own vehicle, with season parking and petrol provided
- Medical Claims: Up to $450 per year
- Annual Health Screening: $300
- Flexible Working Hours (Based on department): Options include 9:00 am to 5:45 pm, 8:45 am to 5:30 pm, or 9:30 am to 6:15 pm
- Work From Home: 1 day every Wednesday

【 Requirements & Preferences 】

(Must)
- Bachelor's Degree in Business Administration, Marketing, or related disciplines.
- More than 6 years of relevant sales experience in the FMCG industry, particularly in the Singapore market and modern trade.
- 3–5 years of experience managing e-commerce or digital sales channels.
- More than 3 years of distributor management experience.
- At least 1–2 years of team management experience, including oversight of Key Account Executives.
- Proven track record in managing both physical and online sales channels and achieving/exceeding sales targets.
- Strong analytical and strategic thinking skills; ability to interpret sales data and present to senior management.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) and SAP.
- An analytical mindset along with experience in online consumer behaviour, digital marketing tactics, and tools such as Google Analytics, Excel, and e-commerce dashboards.

(Advantageous)
- Possess a valid driving license and own vehicle (allowance will be provided).
- Experience with CMS, CRM, and e-commerce platforms such as Shopify, Magento, or Salesforce Commerce Cloud.
- Familiarity with baby and maternity products or experience working in a Japanese company culture.

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We regret that only shortlisted candidates will be notified.

Registration No.: R21100464 (Chen Weilian)
Recruitment Licence: 12C5051