Sales Manager (FMCG / F&B / HORECA)

RGF Talent Solutions Singapore Pte Ltd; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

An industry leader in F&B manufacturing seeks a Sales Manager to spearhead their sales efforts. This role involves developing sales strategies, managing an internal team, and enhancing distributor partnerships in the dynamic food service sector. Ideal candidates will possess strong leadership skills and extensive experience within the FMCG domain.

Qualifications

• 5-7 years in FMCG food service sales, with 2 years in managerial role.
• Proven track record in distributing and sales team management.
• Established connections in local F&B or HORECA sector preferred.

Responsibilities

• Lead development and execution of yearly sales strategies.
• Set and monitor monthly/quarterly sales targets.
• Coach and manage internal sales team for KPI delivery.

Skills

Sales Leadership

Team Management

Market Development

Education

Bachelor’s degree in Business, Marketing, or related discipline

Job description

Job Title: Sales Manager (FMCG / F&B / HORECA)

Our client: Our client, a well-established leader in the F&B manufacturing industry, is seeking a dynamic Sales Manager to lead and drive their sales team. The ideal candidate will bring a strong track record in sales leadership, with the ability to inspire teams, deliver results, and grow market presence.

Responsibilities

• Drive Strategic Sales Plans: Lead the development and execution of yearly sales strategies for the food service channel, aligning targets with overall business goals.

• Achieve Sales Objectives: Set and monitor monthly/quarterly sales targets for internal teams and distributors, identifying gaps and initiating corrective actions as needed.

• Strengthen Distributor Partnerships: Maintain strong relationships with key distributors through regular business reviews and ensure alignment in execution, training, and product knowledge.

• Lead & Develop Sales Team: Coach and manage the internal sales team, ensuring KPI delivery, pipeline accuracy, and consistent customer engagement.

• Expand Market Reach: Increase brand penetration in core segments like restaurants, catering services, hotels, and central kitchens through targeted sales initiatives.

• Build Industry Presence: Act as a brand ambassador at key F&B events, while fostering strong connections with chefs, operators, and trade influencers to drive brand loyalty.

• Collaborate Across Departments: Work cross-functionally with Marketing, Supply Chain, Finance, and Trade Marketing to support campaigns, launches, and customer-focused solutions.

• Deliver Market Insights: Gather feedback and competitor intelligence to support continuous improvement, effective planning, and market-relevant strategies.

Requirements

• Bachelor’s degree in Business, Marketing, or a related discipline.

• At least 5–7 years of strong experience in FMCG food service sales, with a minimum of 2 years in a managerial role, ideally within a top-tier multinational company.

• Proven track record in managing both distributors and sales teams.

• Established connections within the local F&B or HORECA sector would be a valuable asset.

Interested candidates please click apply or alternatively, submit your CV to [e-mail]. We regret to inform that only shortlisted candidates will be notified.

EA Registration No. R1880053

EA Licence No. 10C2978