Sales Manager (FMCG)

MR POPIAH PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in the food industry is seeking a Sales Manager to drive growth across various channels including supermarkets and hotels. This role demands strong leadership, sales strategy development, and the ability to manage key accounts effectively. Ideal candidates will have a successful sales background in FMCG, especially in frozen food. Compensation is commission-based with attractive performance bonuses, providing significant earning potential for driven individuals.

Benefits

Commission-based with performance bonuses

Support allowance based on experience

Travel expenses covered for overseas trips

Qualifications

• 5 years of sales experience in FMCG, preferably frozen food.
• Proven record of achieving sales targets.
• Comfortable with both local ground work and overseas travel.

Responsibilities

• Develop and execute sales strategies to meet targets.
• Lead and manage the sales team, setting KPIs.
• Manage and grow relationships with major clients.

Skills

Leadership

Negotiation

Communication

Sales Strategy

Job description

We are seeking an ambitious and driven Sales Manager to grow our sales across supermarkets, minimarts, vending machines, hotels/restaurants, and distributor networks. This role includes managing a sales team and expanding our market both locally and regionally. It is a commission-based position with high earning potential, ideal for someone who thrives in a performance-driven environment.

Key Responsibilities:

Sales Strategy & Growth:

• Develop and execute sales strategies to meet monthly and annual targets.
• Acquire new clients across local and overseas markets (retailers, F&B, distributors).
• Monitor market trends and suggest new opportunities and product placements.
• Take full ownership of sales performance and growth initiatives.

Team Management:

• Lead and manage the sales team.
• Set clear KPIs and provide guidance and motivation to achieve targets.
• Conduct training and performance reviews to enhance team effectiveness.

Key Account Management:

• Manage and grow relationships with major retailers and clients.
• Oversee negotiations, pricing strategies, and product listings.
• Ensure trade promotions and brand presence are effectively executed.

Regional Sales & Travel:

• Travel overseas when required for trade shows, distributor meetings, or market expansion.
• Build and maintain partnerships with regional buyers and importers.
• Represent the company professionally in all international sales activities.

Sales Operations & Coordination:

• Work with marketing, logistics, and production teams to align stock levels and campaigns.
• Ensure smooth execution of sales initiatives.
• Prepare and present regular sales reports and market feedback.

Requirements:

• 5 years of sales experience in FMCG and food industry (e.g. supermarkets, hotels, vending, catering, or food manufacturers), preferably frozen food.
• Proven track record in achieving sales targets and expanding markets.
• Strong leadership, negotiation, and communication skills.
• Comfortable with both local ground work and overseas travel.
• Independent, driven, and resourceful.

Compensation:

• Commission-based with attractive performance bonuses.
• Additional support allowance may be provided based on experience.
• Travel expenses for overseas trips will be covered.