Sales Manager, Banquet & Hotel Rooms

Duties and Responsibilities

Leadership, Sales, Marketing, Revenue Management

• To lead the overall function and supervisory of the sales (banquet, hotel rooms) and event services department.

• Lead, direct and mentor sales team members to achieve total sales objectives and goals.

• Ownership of sales budget (group / individual) and other performance measured goals.

• Engage in proactive and reactive sales processes to build new and capture repeat business.

• Versatility in selling to corporate (MICE), wedding and social segments.

• Cross-sell food & beverage outlets, club membership and related service.

• Upsell to add value and drive incremental sales.

• Initiate sales strategy and execution of action plans.

• Establish a 12-month marketing promotion and activation calendar.

• Collaborate and recommend initiatives with marketing for alignment and support.

Product Knowledge, Event Management

• Knowledgeable of banquet and hotel room sales packages, menu, promotions, and prices.

• Knowledgeable of banquet set ups, function and hotel room configurations and service style.

• Keep abreast of competitor-set and market place products and services.

• Recommend improvements to enhance our product and services.

• Define and express the Club’s features and benefits to facilitate sales closure.

• Negotiate confidently and creatively maneuver package content, menu and price.

• Efficiently capture all banquet and/or hotel room requirements and coordinate delivery with all internal and external stakeholders.

Administration, Finance

• Diligent leadership and follow-through of the sales inquiry pipeline and conversion.

• Accurate and timely sales reporting and administration of banquet event order (BEO) and hotel rooming list.

• Awareness of cost of sales, manpower, and operating expense.

• Savvy to present event P&L at contribution margin (CM) level.

Communication, Standard, Service Excellence, Safety

• Effective internal and external sales and event communication (written & spoken) and coordination.

• Consistently uphold high standard operating procedures and guest service etiquette.

• Initiate service recovery to instill confidence and credibility, where applicable.

• Support operational teams during need periods, where applicable.

• Ensure adherence to workplace, safety & health (WSH), environment, sustainability and food safety & hygiene best practices.

• Perform any other duties, responsibilities and projects assigned by supervisor.