Sales Manager, Asia– Drive Growth for a Fast-Rising Functional FMCG Brand!

At Vitamin Well Group, we provide healthier and better tasting drinks, snacks, and protein products. Our core brands are Vitamin Well, NOCCO and Barebells, which are present in all Nordic countries, most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with our headquarters in Stockholm and offices in more than ten countries around the world.

Vitamin Well Group in Asia Pacific

Vitamin Well Group operates in over 40 markets worldwide, leveraging subsidiaries, distributors, and local teams to drive growth. What started as a European success story has evolved into a global movement of functional drinks and bars, enjoyed by millions.

With the introduction of Vitamin Well, NOCCO and Barebells, our presence in APAC has grown rapidly. Now active in six markets, our ambition is clear: to win consumers' hearts across the region through strong marketing initiatives and strategic distributor alliances.

We are now looking for a driven Sales Manager Distributor Markets Asia to accelerate this journey—expanding our market presence, strengthening our distributor network, and ensuring our products reach more consumers. This is a newly created role with the unique opportunity to shape our expansion strategy in APAC from the ground up.

What to Expect

This is your chance to take ownership and make an immediate impact. You will partner with our Managing Director APAC to quickly grasp our strategy and hit the ground running.

Your mission: drive sales, open doors, and maximize opportunities. You will build strong relationships with distributors and key retailers like NTUC and DFI Retail Group, ensuring optimal visibility and sell-through. You will also work hands-on to execute our go-to-market strategy and drive performance.

This role is for someone who thrives in a greenfield environment—breaking new ground and driving aggressive growth. If you are highly proactive, commercially sharp, and eager to expand our presence in Singapore, South Korea, Malaysia, New Zealand and Hong Kong, this is your opportunity.

Key Responsibilities Include:

• Market Growth & Expansion – Strengthen distributor networks, drive key retail partnerships, and expand into new markets.
• Sales & Commercial Execution – Own and negotiate terms with distributors coupled with strong sell-in and sell-out strategies with retailers.
• Financial & Strategic Planning – Manage sales budgets, optimize pricing, and leverage market insights.
• Cross-Functional Collaboration – Work with marketing, operations, and finance to maximize execution impact.
• Performance Optimization – Monitor distributor performance and implement continuous growth strategies.

Who You Are

A results-driven sales leader with a track record of growing businesses and opening new markets. You bring deep FMCG experience, strong negotiation skills, and a sharp commercial instinct.

To succeed in this role, you should have:

• Sales & Distributor Management: Proven success in driving sales and managing key accounts in FMCG.
• Strategic & Hands-On Approach: Ability to balance long-term vision with tactical execution.
• Market Knowledge: Strong understanding of the Asian retail landscape and experience with major retailers.
• Data-Driven Decision Making: Ability to analyze sales trends and optimize strategies.
• Cross-Functional Leadership: Experience collaborating across marketing, trade marketing, operations, and finance.
• Resilience & Adaptability: Thrives in a fast-moving, high-growth environment.

This is your opportunity to take ownership, drive sales, and be part of an exciting growth journey.

If you are ready to make an impact, submit your application by April 25th 2025.

Applications will be reviewed on an ongoing basis, and the position may be filled before the last application date. As every process is unique and so are you, we will ask you to submit a CV and not only apply with your LinkedIn profile.

Life At Vitamin Well Group

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objectively as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Lab.