Sales Manager job description
The Sales Manager directs and oversees the organization's sales policies, objectives, and initiatives. Sets short- and long-term sales strategies and evaluates the effectiveness of current sales programs. Recommends product or service enhancements to improve customer satisfaction and sales potential.
The Sales Manager must be familiar with a variety of [name of field] concepts, practices, and procedures. The incumbent relies on extensive experience and judgment to plan and accomplish goals, while leading and directing the work of others. A wide degree of creativity and latitude is expected.
The successful candidate will understand what motivates customers to buy and know how to tap into those needs and desires effectively. They will also be able to motivate the team they lead to meet individual and organizational sales goals.
This position reports to the Head of Sales.
Sales Manager responsibilities:
- Determine annual unit and gross-profit plans by implementing marketing strategies.
- Analyze sales trends and results.
- Establish sales objectives by forecasting and developing annual sales quotas for regions and territories.
- Project expected sales volume and profit for existing and new products.
- Implement national sales programs by developing field sales action plans.
- Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
- Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
- Contribute to team effort by accomplishing related results as needed.
- Plan to ensure achievement of divisional and personal targets, aligning with company sales policies and strategies.
- Manage, develop, coach, control, and motivate the sales force to develop their skills, ensuring high professional standards and meeting sales and KPI targets.
- Ensure targets are delivered through people management, performance reviews, rewards, and individual recognition.
- Assess the strengths and weaknesses of the sales team and manage the sales program accordingly.
- Provide on-the-ground support for sales associates as they generate leads and close deals.
- Meet with customers to discuss their evolving needs and assess the quality of our company's relationships with them.
- Develop and implement new sales initiatives, strategies, and programs to capture key demographics.
- Identify emerging markets and opportunities for expansion.
- Provide daily reports of field sales success and communicate Voice of Customer (VOC) data to superiors.
- Sell to existing and potential direct accounts.
- Provide sales support to distribution partners to facilitate closing deals and add value to the selling process.
- Continuously develop knowledge of the business climate, applications, and competition within the defined geography and accounts.
- Develop, maintain, and execute a territory plan.
- Assess current business distribution channels, evaluate their performance, manage conflicts, and ensure alignment with territory plans.
- Maintain data related to partners, accounts, and activities.
- Document customer interactions.
- Prepare data analysis and reports as needed.
- Develop and maintain successful relationships with customers and clients.
- Serve as the internal and external face of the organization.
- Prepare and oversee the sales budget.