Sales Lead

BB EDUCATION; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading educational company in Singapore is seeking a Sales Lead to drive their sales strategy and build key relationships. The ideal candidate will have experience in developing sales plans, generating leads, and maintaining client satisfaction. This role offers a unique opportunity to influence the sales process and contribute to long-term growth. Candidates should be proactive, results-oriented, and skilled in strategic sales execution.

Qualifications

• Experience in driving sales strategies and achieving targets.
• Ability to nurture relationships with clients and partners.
• Proven track record in lead generation and closing deals.

Responsibilities

• Develop and execute sales plans aligned with business goals.
• Build strong, trust-based relationships with partners and clients.
• Design and iterate on sales processes and documentation.

Skills

Sales strategy development

Relationship management

Outbound prospecting

Proposal crafting

Performance analysis

Job description

Job Title: Sales Lead
Role Overview

As the Sales Lead, you will be responsible for driving the company's sales strategy, generating new business, nurturing key relationships, and building a scalable and repeatable sales engine. You are both a doer and a strategist—able to hit sales targets personally while growing a sustainable sales pipeline and refining processes for long-term growth. You will also work closely with designers to ensure alignment between sales materials and brand positioning.

Key Responsibilities
1. Sales Strategy & Execution

• Develop and execute a quarterly and annual sales plan aligned with business goals
• Identify and prioritise high-potential target segments (e.g., schools, corporates, foundations)
• Conduct outbound prospecting and relationship building to generate leads
• Own the full sales funnel—from lead generation to qualification to closing
• Craft compelling proposals and presentations tailored to client needs

2. Client & Partner Relationship Management

• Build strong, trust-based relationships with partners, clients, and prospects
• Maintain regular check-ins and follow-ups to ensure client satisfaction
• Upsell and cross-sell where appropriate based on client needs

3. Sales Process Development

• Design and iterate on sales SOPs, scripts, and objection-handling templates
• Maintain clear records of leads, opportunities, and conversions
• Monitor and analyse performance metrics; adjust strategies as needed

4. Branding & Marketing Alignment

• Understand and apply marketing principles to support sales outcomes
• Ensure all sales collateral is aligned with brand guidelines
• Collaborate with designers to develop visual assets (e.g., decks, brochures, email campaigns) that support outreach and pitching

5. Collaboration & Reporting

• Collaborate with operations to ensure smooth handover of closed deals
• Provide regular updates and reports to leadership on sales performance, pipeline status, and key learnings
• Offer market feedback to inform program development and positioning