Sales Executive

job scope:

1. Sales & Business Development

• Identify and target potential customers in industries like construction, warehousing, maintenance, and logistics.
• Develop and implement sales strategies to achieve revenue targets.
• Generate leads through cold calls, site visits, networking, and referrals.
• Conduct market research to understand customer needs and industry trends.

2. Customer Relationship Management

• Build and maintain strong relationships with new and existing customers.
• Provide product demonstrations and technical consultations.
• Address customer inquiries, concerns, and after-sales support.

3. Product Knowledge & Consultation

• Understand the specifications, features, and benefits of boom lifts, scissor lifts, and related equipment.
• Advise customers on the best equipment for their operational needs.
• Stay updated on industry innovations and competitor products.

4. Sales Operations & Negotiation

• Prepare and submit quotations, proposals, and sales agreements.
• Negotiate pricing, contract terms, and payment conditions.
• Coordinate with internal teams (logistics, finance, service) to ensure smooth delivery and after-sales service.

5. Reporting & Performance Tracking

• Maintain accurate records of sales activities, customer interactions, and revenue forecasts.
• Prepare sales reports and provide insights to management.
• Meet or exceed sales targets and KPIs.

6. Trade Shows & Marketing Support

• Represent the company at trade fairs, industry exhibitions, and networking events.
• Collaborate with the marketing team on promotional campaigns and digital marketing efforts.

7. After-Sales Support

• Assist customers with maintenance schedules, spare parts, and troubleshooting.
• Work closely with the service team to ensure customer satisfaction.

Key Skills & Qualifications

• Strong sales and negotiation skills.
• Technical knowledge of aerial work platforms.
• Excellent communication and interpersonal skills.
• Ability to work independently and meet targets.
• Experience in B2B sales, especially in construction or heavy equipment.