Sales Director, Asia-Pacific

LAI Games; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading arcade entertainment company is seeking a Sales Director to drive growth in the APAC region. This role involves building a sales pipeline, establishing key accounts, and shaping the company's market strategy. The ideal candidate has over 5 years of B2B sales experience, a strong ability to open new markets, and excellent negotiation skills. Join us to pioneer the next chapter of expansion in this underpenetrated area.

Qualifications

• 5+ years in B2B sales of high-value products.
• Experience navigating complex decision-making processes.
• Ability to thrive in diverse APAC cultures.

Responsibilities

• Define and refine APAC sales playbook.
• Build and manage a sales pipeline.
• Close deals with various operators.

Skills

B2B sales experience

Market development

Strong negotiation skills

Communication skills

Job description

About the Role

LAI Games is a global leader in arcade and amusement entertainment. We’re expanding in Asia-Pacific and are looking for a Sales Director who is equal parts strategist and hands-on hunter. This role is about opening doors, building a pipeline from scratch, and proving the sales model that will allow us to scale. You’ll be selling our full portfolio—from award-winning arcade machines to claw and crane products—across a region rich with opportunity but still underpenetrated.

What You’ll Do

• Define, test, and refine the APAC sales playbook—direct to operators, through distributors, and with key accounts.
• Prospect relentlessly: research, build, and qualify your own pipeline across multiple markets.
• Close deals with operators, malls, FECs, and distributors to establish momentum.
• Represent LAI Games at trade shows and industry events, becoming the face of the brand in APAC.
• Share insights and data back into the business to shape marketing, product, and future growth strategy.

What We’re Looking For

• 5+ years in B2B sales, with experience in high-value, lower-volume products (location-based equipment, industrial equipment, capital goods, specialty solutions, etc.).
• Proven ability to hunt, open markets, and build relationships from a cold start.
• Comfortable with longer sales cycles and navigating complex decision-making processes.
• Resourceful, self-driven, and energized by building something new without a playbook.
• Strong communication and negotiation skills; able to adapt across diverse APAC cultures.
• Willingness to travel extensively across the region.

What Success Looks Like

• A validated, repeatable sales approach that delivers consistent wins.
• A growing pipeline built from your own prospecting and market development.
• Key accounts secured and the foundation laid for scalable growth in APAC.

Why Join Us

This is not a maintenance role. It’s a rare opportunity to pioneer LAI Games’ next growth chapter in APAC, with the backing of a global brand and the freedom to shape the model that works. If you thrive on opening markets and proving what’s possible, we want to talk.