SALES DIRECTOR

Position Overview:

The Sales Director is responsible for overseeing the sales performance, customer satisfaction, and overall operational efficiency of a fish market retail stall. This leadership role involves managing daily business activities, developing sales strategies, ensuring product quality and compliance, and guiding the team to achieve sales targets.

Key Responsibilities:

1. Sales Management:
   Drive and monitor daily, weekly, and monthly sales targets.
   Implement promotional activities and pricing strategies to increase customer purchases.
   Analyze sales trends and adapt inventory and sales approach accordingly.
2. Team Leadership:
   Recruit, train, and supervise retail staff, ensuring top-level customer service.
   Set performance goals and provide regular coaching and feedback.
   Organize staff schedules to optimize efficiency during peak and off-peak hours.
3. Customer Engagement:
   Ensure excellent customer experiences through friendly service and expert product knowledge.
   Handle customer feedback, complaints, and inquiries professionally.
   Foster long-term relationships with regular clientele.
4. Product & Inventory Management:
   Ensure consistent availability of fresh seafood products.
   Coordinate with suppliers for timely delivery of high-quality inventory.
   Manage stock levels to reduce waste and maintain profitability.
5. Operational Oversight:
   Maintain stall cleanliness, organization, and product display to attract foot traffic.
   Ensure compliance with food safety, hygiene, and market regulations.
   Oversee POS operations, cash handling, and financial reporting.
6. Marketing & Business Development:
   Collaborate on local marketing initiatives and social media promotions.
   Identify opportunities for business growth, partnerships, or expansion.

Reporting To:

Owner / General Manager / Market Operations Director (depending on structure)