Sales Development Representative – Financial

Kpler; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

Kpler is seeking a proactive Sales Development Representative to drive outbound opportunities across the APAC region. You will become a subject matter expert on Kpler’s financial product suite and serve as a trusted advisor to prospective clients.

Reporting to the Head of Business Development, APAC, you will map target accounts, qualify opportunities using BANT, and collaborate with the sales team to craft tailored value propositions. You will maintain accurate records in Salesforce.

Qualifications

• 1–3 years of sales development in B2B SaaS or tech, APAC preferred.
• Strong understanding of financial institutions and ability to engage senior stakeholders.
• Proficiency with LinkedIn Navigator, Outreach.io, and Salesforce.
• Goal-driven, adaptable, and with strong communication skills.
• Excellent copywriting and time-management, organised and professional.

Responsibilities

• Identify and generate new business leads across APAC via cold calls and emails.
• Map target accounts and prospective clients in the financial sector.
• Qualify opportunities using BANT across multi-channel outreach.
• Collaborate with sales to craft tailored value propositions for prospects.
• Maintain accurate records in Salesforce and monitor market developments.

Skills

Sales development

APAC market knowledge

Lead qualification

Communication skills

Tools

LinkedIn Navigator

Outreach.io

Salesforce

Job description

At Kpler, we are dedicated to helping our clients navigate complex markets with ease. By simplifying global trade information and providing valuable insights, we empower organisations to make informed decisions in commodities, energy, and maritime sectors.

Since our founding in 2014, we have focused on delivering top-tier intelligence through user-friendly platforms. Our team of over 850 experts from 69 countries works tirelessly to transform intricate data into actionable strategies, ensuring our clients stay ahead in a dynamic market landscape. Join us to leverage cutting-edge innovation for impactful results and experience unparalleled support on your journey to success.

About the role

We are seeking a proactive and results-driven Sales Development Representative to drive outbound business development opportunities across the APAC region. In this role, you will become a subject matter expert on Kpler’s financial product suite and serve as a trusted advisor to prospective clients.

Reporting directly to the Head of Business Development, APAC, you will play a crucial role in expanding our market presence and consistently achieving strategic growth targets.

What you will be doing

• Identify and generate new business leads through cold calling, email outreach, professional networking, and managing selected APAC inbound inquiries.
• Conduct comprehensive market research to map target accounts and prospective clients across the financial sector, including insurance firms, hedge funds, banks, financial institutions, and consultancies.
• Qualify prospective business opportunities using the BANT methodology across multi-channel outreach campaigns.
• Collaborate with the broader sales team to craft tailored value propositions and pitch strategies for targeted prospects.
• Monitor market developments and industry events to conduct meaningful prospect discussions and inform regional marketing strategies.
• Utilise advanced research tools and sales platforms to identify and evaluate high-potential leads.
• Partner with Commercial and Account Managers to support pipeline generation and key account prospecting.
• Maintain accurate and up-to-date prospect, lead, and opportunity records in Salesforce CRM.

What we are looking for

• 1–3 years of sales development or prospecting experience in a B2B SaaS or technology environment, ideally targeting financial markets across APAC.
• Strong commercial understanding of financial institutions and the ability to engage credibly with senior industry stakeholders.
• Proficiency with sales technology stacks including LinkedIn Sales Navigator, Outreach.io, and Salesforce CRM.
• Strong drive, goal-orientation, and adaptability in a fast-paced sales environment.
• Exceptional verbal and written communication and presentation skills.
• Proactive, outbound-focused mindset with strong prospecting discipline.
• Confident and professional demeanour when engaging executive stakeholders via phone, video, and in person.
• Strong copywriting abilities to craft compelling, customised sales messaging.
• Highly organised with strong time management skills and a proven ability to perform under pressure.
• Customer-centric approach with high professional standards.
• Eagerness to learn and advance a long-term career within a high-performing revenue team.
• Tech-savvy with a keen interest in market trends and disruptive technologies.
• Enthusiastic about contributing creative ideas in a fast-paced environment.

We are a dynamic company dedicated to nurturing connections and innovating solutions to tackle market challenges head-on. If you thrive on customer satisfaction and turning ideas into reality, then you’ve found your ideal destination. Are you ready to embark on this exciting journey with us?

We make things happen

We act decisively and with purpose, going the extra mile.

We buildtogether

We foster relationships and develop creative solutions to address market challenges.

We are here to help

We are accessible and supportive to colleagues and clients with a friendly approach.

Our People Pledge

Don’t meet every single requirement? Research shows that women and people of color are less likely than others to apply if they feel like they don’t match 100% of the job requirements. Don’t let the confidence gap stand in your way, we’d love to hear from you! We understand that experience comes in many different forms and are dedicated to adding new perspectives to the team.

Kpler is committed to providing a fair, inclusive and diverse work‑environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.

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