Sales Coordinator (with Comms)

THE CAKE FACTORY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the pastry industry is seeking a Sales Coordinator to manage customer orders and drive business growth. The ideal candidate will engage with clients directly, prepare sales documents, and collaborate with teams to ensure smooth operations. Opportunities exist for both experienced and new entrants to the field.

Benefits

Dental Benefits: Claimable up to $100 per annum

Medical Benefits: Claimable up to $200 per annum

Qualifications

• Team player with a good learning attitude, interested in the pastry or food industry.
• Comfortable with face-to-face client meetings and product discussions.
• Experienced and non-experienced candidates welcome.

Responsibilities

• Handle customer inquiries and orders via email, phone, and WhatsApp.
• Coordinate with kitchen and logistics teams for timely delivery.
• Develop strategies to expand pastry sales to hotels and businesses.

Skills

Communication

Presentation

Sales-driven

Organized work style

Tools

Microsoft Office

Job description

Job Type: Full-time, Permanent
Pay Range: $2,500 – $3,400/month (Depending on Experience)
Commission: Variable commission package (for selected client accounts)
Work Schedule: Minimum 5.5-day work week, weekend availability required

Job Description

We are looking for a Sales Coordinator to support operations at our office and central kitchen, assisting in managing customer orders and helping to grow our customer base for cakes and pastries.

Responsibilities

• Handle customer inquiries and orders via email, phone, and WhatsApp
• Prepare quotations, invoices, and sales-related documents
• Maintain accurate sales records and customer databases
• Coordinate with kitchen and logistics teams to ensure timely delivery of orders
• Support account management for existing clients and help develop new business opportunities
• Develop and execute strategies to expand pastry sales to hotels and businesses
• Identify and establish new business opportunities through networking and cold leads
• Manage and cultivate relationships with existing customers to increase satisfaction and sales
• Collaborate with management to create promotional campaigns and marketing materials
• Prepare and present sales materials to existing and potential clients
• Conduct physical meetings with chefs, F&B managers, and customers for product presentations, tastings, and relationship building
• Monitor market trends and competitors’ activities
• Build up and broaden The Cake Factory’s customer base
• Ensure adherence to company operational standards and SOPs
• Perform ad-hoc duties as assigned (e.g., stock take, basic admin tasks)

Requirements

• Team player with a good learning attitude and interest in the pastry or food industry
• Strong communication and presentation skills
• Basic knowledge of Microsoft Office (Excel, Word, Outlook)
• Sales-driven with a proactive and organised work style
• Comfortable with face-to-face client meetings and product discussions
• Able to work a minimum of 5.5 days per week
• Experienced and non-experienced candidates are welcome to apply

Benefits

• Dental Benefits: Claimable up to $100 per annum
• Medical Benefits: Claimable up to $200 per annum

To Apply

Please submit a complete resume including:

• Personal details and contact information
• All relevant and past work experience with references
• Last drawn salary and expected salary
• Date of availability

Only shortlisted candidates will be contacted.