Sales Co-ordinator

The Cake Factory Pte Ltd; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A leading company in the pastry industry is seeking a Sales Coordinator to manage customer orders and support operations. The ideal candidate will possess strong communication skills, a proactive sales approach, and a readiness to engage with clients directly. This role requires a minimum 5.5-day work week and offers dental and medical benefits, along with a commission package for selected client accounts.

Benefits

Dental Benefits up to $100 per annum

Medical Benefits up to $200 per annum

Qualifications

• Strong communication and presentation skills.
• Team player with interest in the pastry or food industry.
• Sales-driven and organised work style.

Responsibilities

• Handle customer inquiries and orders via email, phone, and WhatsApp.
• Prepare quotations, invoices and sales-related documents.
• Coordinate with kitchen and logistics teams for timely delivery.

Skills

Communication

Presentation

Sales-driven

Team player

Tools

Microsoft Office

Job description

Position: Sales Coordinator
Job Type: Full-time, Permanent
Pay Range: $2,500 – $3,200/month (Depending on Experience)
Commission: Variable commission package (for selected client accounts)
Work Schedule: Minimum 5.5-day work week, weekend availability required

Job Description

We are looking for a Sales Coordinator to support operations at our office and central kitchen, assisting in managing customer orders and helping to grow our customer base for cakes and pastries.

Responsibilities

• Handle customer inquiries and orders via email, phone, and WhatsApp

• Prepare quotations, invoices, and sales-related documents

• Maintain accurate sales records and customer databases

• Coordinate with kitchen and logistics teams to ensure timely delivery of orders

• Support account management for existing clients and help develop new business opportunities

• Develop and execute strategies to expand pastry sales to hotels and businesses

• Identify and establish new business opportunities through networking and cold leads

• Manage and cultivate relationships with existing customers to increase satisfaction and sales

• Collaborate with management to create promotional campaigns and marketing materials

• Prepare and present sales materials to existing and potential clients

• Conduct physical meetings with chefs, F&B managers, and customers for product presentations, tastings, and relationship building

• Monitor market trends and competitors’ activities

• Build up and broaden The Cake Factory’s customer base

• Ensure adherence to company operational standards and SOPs

• Perform ad-hoc duties as assigned (e.g., stock take, basic admin tasks)

Requirements

• Team player with a good learning attitude and interest in the pastry or food industry

• Strong communication and presentation skills

• Basic knowledge of Microsoft Office (Excel, Word, Outlook)

• Sales-driven with a proactive and organised work style

• Comfortable with face-to-face client meetings and product discussions

• Able to work a minimum of 5.5 days per week

• Experienced and non-experienced candidates are welcome to apply

Benefits

• Dental Benefits: Claimable up to $100 per annum

• Medical Benefits: Claimable up to $200 per annum

To Apply

Please submit a complete resume including:

• Personal details and contact information

• All relevant and past work experience with references

• Last drawn salary and expected salary

• Date of availability

Only shortlisted candidates will be contacted.

Job Types: Full-time, Permanent

Pay: $2,500.00 - $3,200.00 per month

Schedule: