Sales and Marketing PPC Associate

Public Media Solution; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A dynamic marketing agency in Singapore is seeking a PPC Manager to drive business growth through effective paid search strategies. This role entails overseeing PPC campaigns on platforms such as Google AdWords and Bing, alongside responsibilities in keyword selection and audience targeting. The ideal candidate will have solid experience in digital marketing, skills in data analysis, and a relevant educational background, enabling them to produce impactful reports and optimize campaign performance in a fast-paced environment.

Qualifications

• Proven experience as a PPC Manager or Digital Marketing Specialist.
• Solid background in data analysis and reporting.
• Good understanding of SEO and digital marketing concepts.

Responsibilities

• Develop and implement effective paid search strategies.
• Launch and optimize PPC campaigns on platforms like Google AdWords.
• Monitor budgets and adjust bids for better ROI.

Skills

Data analysis

Communication skills

Analytical thinking

Strong math abilities

Education

Degree in Marketing or related field

AdWords certification

Tools

Google Analytics

Tableau

WebTrends

AdWords

HTML

XML

Job description

As a PPC Manager, you will play a crucial role in developing and implementing effective paid search strategies to drive business growth. Your responsibilities will include launching and optimizing various PPC campaigns, overseeing accounts on search platforms such as Google AdWords and Bing, and being actively involved in keyword selection and audience targeting. Monitoring budgets, adjusting bids for better ROI, and tracking key performance indicators to assess campaign performance will be essential tasks.You will be required to produce insightful reports for management, create compelling ad copy, and suggest new campaign ideas across multiple channels. Maintaining strong partnerships with PPC ad platforms and vendors, finding ways to minimize the risk of click fraud, and staying updated on the latest PPC and SEM trends will also be part of your role.To excel in this position, you should have proven experience as a PPC Manager or Digital Marketing Specialist, with a solid background in data analysis and reporting. A good understanding of SEO and digital marketing concepts is essential, along with familiarity with platforms like AdWords, Facebook, and Yahoo. Proficiency in analytics tools such as Google Analytics, Tableau, and WebTrends is preferred, and knowledge of HTML and XML is considered a plus.Strong communication skills, analytical thinking, and excellent math abilities are key attributes for success in this role. A degree in Marketing, Digital Media, or a related field, along with AdWords certification, will be advantageous in meeting the requirements of this position. If you are looking to leverage your expertise in PPC management and digital marketing to drive results, this role offers an exciting opportunity to make a significant impact.,

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