Sales and Marketing Manager

NIMISSKI MANUFACTURING PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in the fashion and lifestyle sector is searching for a Marketing Manager to spearhead branding and marketing strategy development. This role involves executing seasonal campaigns, managing digital marketing initiatives, and cultivating marketing partnerships to enhance brand presence and achieve sales targets.

Qualifications

• Experience in leading marketing strategies for fashion and lifestyle brands.
• Strong understanding of digital marketing trends and consumer behavior.
• Ability to develop crisis communication strategies as needed.

Responsibilities

• Support seasonal campaigns through marketing strategy planning and execution.
• Lead branding and marketing strategy development.
• Monitor corporate image and ensure compliance with company brand.

Skills

Digital marketing

Customer acquisition

Social media content development

Branding strategy

Negotiation

Marketing partnerships

Job description

Responsibilities:

- Support key seasonal campaigns via planning and execution of marketing strategies, including paid media, events, and promotions that will give outlets the opportunity to maximize sales.

- Digital marketing, customer acquisition, and social media content development

- Lead branding and marketing strategy development and implementation for a portfolio of fashion and lifestyle brands.

- Take the lead on communication/negotiation with department store personnel and in-store marketing by leveraging department store resources.

- Promotion Planning: Know what promotion works and be able to plan for a full-year calendar of eCommerce and retail shop events and activities to enhance the shopper experience and achieve sales targets.

- Active in sourcing for marketing partnerships with external parties for collaborations, vendor management, including liaison of PR, managing of outreach seeding programs to KOLs and our membership members.

- Monitor corporate image frequently and ensure it is in compliance with company brand.

- Develop and implement crisis communications advice and media strategy, as needed.

-Others duties assigned by the director.