SALES AND MARKETING EXECUTIVE

Sales and marketing roles involve distinct but interconnected responsibilities. Marketing focuses on creating awareness, generating leads, and nurturing relationships with potential customers. Sales, on the other hand, focuses on converting those leads into paying customers and driving revenue generation.

Marketing Roles and Responsibilities:

• Market Research: Understanding customer needs, trends, and competitor activities to inform marketing strategies.
• Strategy Development: Creating marketing plans, campaigns, and content to reach target audiences.
• Content Creation: Developing promotional materials, social media content, and digital assets.
• Campaign Management: Overseeing and managing marketing campaigns across various channels.
• Brand Management: Maintaining brand consistency and building brand awareness.
• Relationship Building: Nurturing relationships with potential and existing customers.

Sales Roles and Responsibilities:

• Lead Generation: Identifying and qualifying leads through various channels.
• Sales Process Management: Following a structured sales process to convert leads into customers.
• Client Relationship Management: Building and maintaining relationships with existing customers.
• Sales Performance: Meeting and exceeding sales targets and quotas.
• Negotiation and Closing: Closing deals and negotiating terms with customers.
• Customer Retention: Retaining existing customers and driving repeat business.