Retention Marketing Lead

MONEYSMART SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading fintech company in Singapore is looking for a Marketing and Customer Engagement Specialist. This role requires a strategic approach to managing customer relationships and executing marketing campaigns. Successful candidates should have a minimum of 3 years of experience in CRM and customer engagement, with a focus on data analytics and lifecycle marketing. The position offers an opportunity to lead initiatives aimed at enriching customer interactions and retention.

Qualifications

• Minimum 3 years of experience in CRM and customer engagement.
• Proven track record in executing CRM campaigns.
• Experience in a fintech or eCommerce environment.

Responsibilities

• Strategize and execute marketing communications to engage customers.
• Implement customer engagement platform and deliver email campaigns.
• Monitor and report key performance indicators for customer retention.

Skills

CRM

Customer Engagement

Lifecycle Marketing

Data Analytics

Campaign Management

Job description

Responsibilities
●Strategize, plan and execute an integrated marketing and communications
approach to continuously engage, recommend, reward and retain our existing
customer base
●Own the implementation and activation of our martech Customer Engagement
Platform and develop and deliver email marketing campaigns to bring
customers back to our platform
●Develop a strong and robust understanding of our customer base; their needs
and behaviours, leveraging our Data Analytics, Audience Segmentation and
Customer Insight capabilities to achieve our retention and product marketing
goals

●Master an understanding of our Customer Data Platform and 1st party data
capabilities for segmentation, targeting and activation
●Partner with Product and Tech teams to develop strategies that get to know our
customers better through customer profiling
●Work closely with the Marketing Acquisitions team to reduce paid media
dependency and demonstrate organic revenue contribution, repeat purchase
behaviours and long term customer engagement
●Build and own tracking analytics, dashboards and forecasts that define,
monitor and report key performance indicators for customer retention
●Ensure retention strategies and initiatives are in alignment with the high-level
marketing and brand strategy and the company's strategic vision

Requirements
●Minimum 3 years of direct, relevant experience in CRM, retention, customer
engagement and lifecycle marketing (strong preference for experience within
a leading eCommerce or fintech company)
●Proven track record leading communications strategy and executing CRM
campaigns
●Strong experience in leveraging a customer engagement platform
●Expertise in executing and managing multi-pronged marketing campaigns
including online marketing, product marketing and direct marketing
●Strong experience working cross-functionally with Product, Technology and
other functional teams
●Experience executing marketing plans across multiple ASEAN and East Asian
markets preferred
●Some experience leading and managing direct reports is preferred