Retail Real Estate Development

GAYA STRATEGIC ENTERPRISE CORPORATION PTE. LTD.; Singapore; On-site; USD 70,000 - 110,000; Full time

Job summary

An established industry player seeks a Retail Real Estate Development Manager to spearhead strategic retail planning and development across Southeast Asia, particularly in Vietnam. This role involves leading a local team, driving leasing strategies, and ensuring operational excellence in retail assets. The ideal candidate will possess a strong network in the retail sector and a deep understanding of the Vietnamese market. Join a dynamic company that values innovation and collaboration, and make a significant impact on the retail landscape in one of Southeast Asia's most vibrant markets.

Qualifications

• 8-10 years experience in retail asset management and development.
• Strong network of retail tenants and innovative market concepts.

Responsibilities

• Lead retail strategy and development for Southeast Asia with a focus on Vietnam.
• Establish relationships with global retailers and oversee lease negotiations.

Skills

Retail Strategy Development

Leasing Negotiations

Market Research

Team Leadership

Stakeholder Engagement

Education

Bachelor’s degree in Real Estate

Bachelor’s degree in Business

Bachelor’s degree in Marketing

Job description

Position: Retail Real Estate Development Manager – Southeast Asia (Vietnam Focus)

Location: Singapore

Key Responsibilities:

1. Strategic Retail Planning & Development

• Lead the formulation and execution of a comprehensive retail strategy for Southeast Asia, with primary focus on Vietnam and particularly Ho Chi Minh City.
• Drive retail placemaking, merchandising and tenant mix planning to create differentiated, experiential retail destinations for the retail component within mixed-use developments (e.g. retail podium within commercial developments and small-format retail for residential mixed-use developments).
• Drive strategy on retail master-planning, zoning, wayfinding, and customer journey design for new and existing assets.

2. Leasing & Tenant Partnerships

• Establishand maintain strong relationships with global and local retailers to introduce new-to-market retail concepts into Ho Chi Minh City.
• Identify and pursue opportunities to attract international anchor tenants and innovative retail formats aligned with market trends and consumer demand.
• Oversee and support lease negotiations, tenant curation, and leasing strategies to optimize asset value and footfall.

3. Retail Operations & Team Building

• Set up and lead a Vietnam-based retail team to implement on-ground leasing, marketing, and mall operations.
• Provide operational oversight of retail assets, ensuring effective execution of leasing plans, mall events, promotions, and tenant engagement activities.
• Ensure alignment of local operations with regional asset and portfolio objectives.

4. Market Intelligence & Stakeholder Engagement

• Conduct ongoing market research and analysis to stay ahead of consumer behaviour, retail trends, and competitive landscape in Southeast Asia, with a deep dive into Vietnam.
• Work closely with internal stakeholders to align retail strategies with broader business goals.
• Represent the company in external stakeholder engagements, including government authorities, retail forums, and industry partners.

Requirements:

• Bachelor’s degree in Real Estate, Business, Marketing, or a related discipline.
• Minimum 8–10 years of experience in retail asset management, leasing, or retail development, preferably with exposure to Southeast Asian markets.
• Proven experience managing or developing retail malls or mixed-use assets, including leasing, retail planning, and operations.
• Strong network of international and regional retail tenants, with a track record of introducing innovative concepts to new markets.
• Hands-on experience in Vietnam commercial real estate market preferred.
• Strong leadership and team-building skills, with the ability to drive cross-functional collaboration.
• Willingness to travel as needed to Vietnam and the region.