Retail Manager

Singapore Telecommunications Limited; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

Singtel is seeking a Retail Manager to lead frontline teams, drive sales performance and deliver outstanding customer experiences in our retail store. You will manage rosters, coach staff, and ensure inventory, merchandising and operational excellence while serving as the store’s Technology Advisor.

Bring 5–10 years of in-store sales leadership, strong business acumen and the ability to analyse sales data. The role emphasizes digital literacy and the coaching of teams to achieve high performance.

Qualifications

• Minimally N’ Level qualification.
• At least 5–10 years of sales experience in physical retail stores.
• Strong experience managing and leading frontline sales teams.
• Good sales and business acumen.
• Strong organisational and store-management capabilities.
• Basic financial management skills.
• Good merchandising and visual presentation capabilities.
• Comfortable with data analysis and sales performance reporting.
• Good inventory management skills.
• Excellent customer service and service-recovery capabilities.
• Strong coaching and mentoring skills.
• Good problem-solving, communication and leadership skills.
• Comfortable presenting and communicating information to teams.
• Good technology and digital literacy, with the ability to learn and explain new products and services.

Responsibilities

• Lead frontline teams to drive sales performance and exceptional customer experiences across the store.
• Compute staff rosters and optimize coverage according to customer traffic patterns.
• Champion in-store promotions, incentive programs and performance tracking.
• Mentor staff to improve sales and customer experience KPIs.
• Maintain product knowledge and provide technical guidance on latest products and services.
• Oversee inventory accuracy, stock control and merchandising standards.
• Ensure smooth store operations and compliance with SOPs and audit requirements.
• Deliver a customer-first culture and role-model digital ways of working.

Skills

Sales Leadership

Retail Management

Team Coaching

Customer Experience

Inventory Management

Merchandising

Data Analysis

Digital Literacy

Leadership

Communication

Education

N-level qualification

Tools

POS systems

MS Excel

CRM software

Job description

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll lead frontline teams to deliver strong sales performance and exceptional customer experiences while creating an engaging and high-performing retail environment.

Be a Part of Something BIG!

As a Retail Manager, you will assist the Business Manager in driving sales performance, customer experience and operational excellence across the retail store.

You will lead and coach frontline teams, manage manpower and store performance, ensure effective inventory management and create a customer-first culture. You will also serve as the store’s technical product advisor, helping the team stay confident and knowledgeable about our latest products, services and digital ways of working.

Sales Planning & Performance Management

• Plan staff rosters according to projected peak and non-peak customer traffic to ensure adequate sales-floor coverage.

• Track store sales performance, identify performance gaps and recommend actions to improve results.

• Execute in-store sales incentive programmes, including information dissemination, performance tracking and incentive distribution.

• Coach individuals and teams to improve both Sales and Customer Experience (CE) performance.

• Gather customer and frontline insights and escase relevant feedback to support improvements in sales processes, customer experience and promotions.

Store Operations

• Take accountability for achieving daily sales targets while ensuring smooth store operations.

• Keep abreast of the latest product, service and promotional information and brief staff accordingly.

• Lead, motivate and mentor the team to achieve strong sales performance, service standards, productivity and efficiency.

• Create the right team culture by role-modelling digital ways of working and positive leadership behaviours.

• Serve as the store’s Technology Advisor and SPOC for technical product knowledge.

• Lead, train and mentor staff on technical services and products.

• Support sales operations across retail shops, events and other assigned sales channels.

Customer Experience

• Ensure a high level of customer service through regular assessment, coaching and follow-up with the team.

• Maintain strong visibility on the sales floor, lead by example and support frontline staff in addressing customer needs.

• Implement visual merchandising standards, directives and promotions while maintaining store cleanliness and organisation.

• Manage customer escalations and service recovery within established empowerment guidelines.

Inventory Management

• Monitor sales performance and ensure effective stock management.

• Maintain accurate inventory with zero stock discrepancy.

Operational Effectiveness

• Comply with all company policies and procedures.

• Execute store process improvements to strengthen operational effectiveness.

• Demonstrate professionalism and Singtel's company values at all times.

• Ensure compliance with operational controls, SOPs and audit requirements.

Skills for Success:

• Minimally N’ Level qualification.

• At least 5–10 years of sales experience in physical retail stores.

• Strong experience managing and leading frontline sales teams.

• Good sales and business acumen.

• Strong organisational and store-management capabilities.

• Basic financial management skills.

• Good merchandising and visual presentation capabilities.

• Comfortable with data analysis and sales performance reporting.

• Good inventory management skills.

• Excellent customer service and service-recovery capabilities.

• Strong coaching and mentoring skills.

• Good problem-solving, communication and leadership skills.

• Comfortable presenting and communicating information to teams.

• Good technology and digital literacy, with the ability to learn and explain new products and services.

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth.