Regional Trade & Retail Marketing Senior/Specialist (FMCG)

Argyll Scott Singapore; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A global personal care brand seeks a Regional Trade & Retail Marketing Senior/Specialist in Singapore. This role involves executing trade marketing strategies across Asia, collaborating with distributors to enhance retail and eCommerce performance. The ideal candidate will have strong commercial acumen and experience in beauty or FMCG sectors.

Qualifications

• 3-5 years of experience in trade marketing or category/channel roles.
• Experience with distributor/franchisee guidance.

Responsibilities

• Translate global marketing strategy into localized trade plans.
• Lead omnichannel execution across retail and online platforms.
• Track KPIs like sell-through and ROI.

Skills

Commercial Acumen

Execution Focus

Data Analysis

Job description

Regional Trade & Retail Marketing (Senior) Specialist

Singapore | Partners Markets (Franchisees/Distributors) | Beauty / FMCG

A global personal care brand is looking for an experienced Regional Trade & Retail Marketing Senior/Specialist to strengthen its trade marketing execution across Asia markets. This is a regional brand-side role, based in Singapore, working directly with distributors and franchise partners to drive performance across retail and eCommerce.

Being a member of the regional marketing team, this role sits at the intersection of global brand direction and in-market execution. It requires someone who can guide external partners to deliver commercially sound, channel-specific activations that convert.

Key responsibilities

• Translate global marketing strategy into localised trade plans by market
• Align and influence distributors on campaign rollout, pricing, and promotional levers
• Lead omnichannel execution across retail, modern trade, and online platforms
• Track KPIs such as sell-through, ROI, and mix contribution; optimise plans based on data
• Partner cross-functionally with internal teams to ensure end-to-end execution

Key responsibilities

• 3-5 years of experience in trade marketing or category/channel roles, ideally in beauty, personal care, or FMCG
• Has worked brand-side with accountability for distributor/franchisee guidance
• Understands how to execute across multiple channels (eComm, modern trade, specialty retail)
• Strong commercial acumen, execution focus, and ability to manage without direct authority

Argyll Scott Singapore Pte Ltd
EA License No. 16S8105
Liew Foo Kin
EA Reg No: R1982421