Regional Social Media Director

Tatler Asia; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading luxury media company in Asia is seeking a Regional Social Media Director to shape their social media strategy. This role involves developing innovative content, managing a high-performing team, and leveraging data analytics to enhance brand visibility on platforms like Instagram and TikTok. Ideal candidates will have extensive experience in social media leadership and a deep understanding of the luxury market.

Qualifications

• Minimum 8 years experience in social media, preferably in entertainment/lifestyle.
• Deep understanding of digital culture and social-first storytelling.
• Proven hands-on experience managing social media accounts and budgets.

Responsibilities

• Develop and execute social media strategies to drive growth.
• Guide the development of content that embodies Tatler’s luxury voice.
• Leverage analytics to refine content strategies.

Skills

Leadership

Social Media Strategy

Content Creation

Data-Driven Analysis

Collaboration

Education

Relevant Bachelor’s Degree

Job description

Tatler Asia is seeking an experienced and visionary Regional Social Media Director to shape and lead our social media strategy across multiple platforms, including Instagram, TikTok, YouTube, and emerging channels. This is a high-impact leadership role designed for a creative strategist with a sharp editorial eye, a data-informed mindset, and a deep understanding of social media’s power to drive brand equity, audience growth, and monetisation in the luxury lifestyle space.

Responsibilities

• Develop and execute a regional, best-in-class social media strategy that drives growth, engagement, and brand visibility across all major platforms.
• Guide the development of high-impact social-first content that embodies Tatler’s luxury voice while remaining relevant, timely, and platform-native.
• Spearhead bold, creative experimentation in content and formats—including AI-generated content, short-form video, and interactive storytelling—to captivate and grow our audience.
• Partner closely with editorial, events, and commercial teams to align content strategy with company business objectives.
• Build and nurture relationships with influencers, creators, and tastemakers to amplify content and expand reach.
• Leverage audience insights, analytics, and social listening to continuously refine organic and paid content strategies and inform editorial decision-making.
• Stay ahead of digital trends, identifying new creative formats, engagement strategies, and content opportunities to elevate the Tatler brand.
• Cultivate a high-energy, collaborative, creative and agile culture across social media editors in the region.
• Develop a test-and-learn approach, leveraging data to experiment with new formats, content types, and audience growth tactics.

Requirements

• Minimum 8 years of experience as a creative leader in social media, preferably at an entertainment or lifestyle media company.
• A deep understanding of digital culture, including social-first storytelling, video best practices and AI use cases in social media.
• Deep knowledge of platform best practices across Instagram, TikTok, YouTube, WhatsApp.
• Proven hands-on experience producing high quality social media content, managing social media accounts and managing paid media budgets.
• An analytical approach to creativity, using data and insights to craft high impact content strategies initiatives.
• Proven experience influencing and managing high-performing teams.
• Exceptional collaboration skills.
• Deep understanding and enthusiasm around emerging trends in content and technology, including the use of AI in content creation, distribution and monetisation.
• Comfortable working at the intersection of content and commerce, aligning storytelling with revenue opportunities across events, partnerships, and branded content
• Strong grasp of the luxury, lifestyle, and cultural landscape in Asia.

Location: Singapore/ Phillippines

Interested parties please apply via LinkedIn Apply or send your full resume with expected salary to the HR Department via email, [e-mail]

Tatler Asia, the leading luxury media company in Asia, celebrates its 47th anniversary this year. Its mission is to build, inspire and empower Asia’s most influential communities through the power of unparalleled storytelling, iconic brands and innovative technologies. Tatler is present in seven markets across Asia and is owned by Lamunière family.

For more information, visit https://tatlerasia.com/

Applicants who are not invited for interview within 8 weeks may consider their applications unsuccessful. Data collected will be used for recruitment purpose only.