Regional Sales Manager

Parfums de Marly; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Regional Sales Manager to spearhead fragrance distribution across the APAC region. This role involves developing commercial strategies, managing sales teams, and fostering partnerships with brand managers. The ideal candidate will have a strong background in sales management, particularly within the luxury goods sector, and a passion for driving business growth. With a focus on innovation and collaboration, this position offers the opportunity to make a significant impact in a fast-paced and entrepreneurial environment. If you are ready to take on this exciting challenge, we want to hear from you!

Qualifications

• 3+ years of experience in sales management, preferably in the APAC region.
• Strong understanding of perfumes and cosmetics is a plus.

Responsibilities

• Develop and implement commercial strategies to achieve sales targets.
• Manage relationships with distributors and retailers to enhance brand visibility.

Skills

Sales Strategy Development

Market Analysis

Negotiation Skills

Team Leadership

Project Management

Analytical Skills

Education

Master’s degree from a reputable business school

Job description

Job title: Regional Sales Manager

Location: Singapore

About the role

The Regional Sales Manager is responsible for managing and developing the Fragrance distribution activities in the following markets: APAC (Indian Subcontinent, South East Asia). The Regional Sales Manager position brings together all the aspects of an entrepreneurial challenge dealing with the APAC market performance. Bringing new ideas and driving initiatives to support the regional fragrance business development are key dimensions of this role.

Key Responsibilities:

Strategy:

• Elaborate and implement the commercial strategy of the territory to reach sales targets through different actions & responsibilities.

Area Sales Management:

• Build a business plan, including retail/wholesale and purchase projections, assortment, capex projects, trade plan and A&P.
• Follow-up of the KPI's with Brand Manager on a regular basis (market shares, sell-in/sell-out, competition activities, market trends, traffic).
• Monitor performance and apply measures to maintain constant growth.
• Negotiate conditions with distributors (trade terms, price structure) and retailers (exposure and locations on floor plans).
• Set up trustworthy and efficient partnerships with our Brand Managers.

Marketing:

• Build along with marketing and brand Managers, detailed and impactful trade marketing plans.
• Implement marketing actions (launches, animations, incentives) on POS within deadlines in collaboration with the Marketing Team.

Merchandising:

• Improve brand's visibility and presence through a detailed retail Network Plan.
• Negotiate conditions with retailers (exposure and locations on floor plans).
• Ensure the brands guidelines are applied.

Training/Motivation:

• Ensure ongoing training of sales teams. Lead and motivate BAs.

Forecast:

• Sales and Stock analysis and optimization with precise forecasts of retail needs.

Reporting:

• Set up monthly sales reports – retail and wholesale - per client/location/categories/refs.

Role - Specific Skills:

• Understanding of perfumes and cosmetics a plus.
• Excellent organization, analytical and inter-personal skills.
• Proven capacity to structure and roll-out multiple business projects in parallel with always a strong attention to detail.
• Ready to work in a polyvalent, fast-growing, and entrepreneurial environment.
• Ability to travel across the region frequently (40%).

Desired Background and Experience:

• Master’s degree from a reputable business school.
• Min 3 years prior experience as Area Sales Manager or similar.
• Language Spoken: English (French, Chinese are a plus).
• Experience working in APAC is preferred.