Head of Sales (Hands-On) — Luxury Hospitality Group | Singapore
ABOUT THE OPPORTUNITY
We are partnering, on a confidential basis, with a boutique luxury hospitality
group operating a small collection of design-led properties across Asia.
Each property carries its own distinct identity, scale and audience — one a
intimate heritage address, the other a destination resort.
This is a newly-scoped group-level appointment reporting into senior leadership.
The client's identity will be shared with shortlisted candidates at interview stage.
THIS IS A HANDS-ON ROLE — PLEASE READ
- Personally holding and growing key travel-trade and consortia accounts, not delegating them
- Travelling to trade shows, sales missions and roadshows and representing the properties in the room yourself
- Working without a large support structure — you build the plan, make the calls, and close the business
- Leading a small on-property sales and reservations team as a player-coach, setting the standard by doing the work alongside them
WHAT YOU WILL DO
- Set and execute distinct sales strategies for each property, reflecting its positioning, scale and commercial objectives
- Own the group's international luxury leisure business as the primary focus
- Prioritise key source markets, segments, accounts and partnership opportunities
- Build and deepen relationships with luxury travel advisors, tour operators, destination specialists, consortia and preferred partner programmes
- Coach and develop the on-property sales and reservations teams
- Partner with hotel leadership and revenue teams on pricing, forecasting, inventory and distribution
- Track and act on business mix, booking pace, occupancy, ADR, RevPAR, conversion and channel performance
- Strengthen direct business and lift reservations conversion and response standards
- Align closely with marketing on campaigns, partnerships and content
- Establish clear targets, reporting rhythm and accountability across the group
WHO WE ARE LOOKING FOR
You are likely in one of these seats today and ready for your first group-level
step:
- Assistant Director of Sales at a luxury hotel or resort
- Cluster Assistant Director of Sales
- Senior Sales Manager with real team and account ownership
- Director of Sales at a smaller independent luxury property
Requirements
- Progressive sales experience within luxury hotels, resorts or high-end travel
- Demonstrated results in the international luxury leisure market — not Singapore-only exposure
- Existing relationships with luxury travel advisors, tour operators, consortia and preferred partner programmes
- Experience selling properties with distinct identities and commercial models
- Sound understanding of hotel pricing, forecasting, business mix and distribution
- Comfortable interpreting commercial reports and turning them into sales priorities
- Experience coaching or supervising sales and/or reservations teams
- Strong communication, presentation and negotiation skills
- Willing and able to travel internationally
- Legally authorised to work in Singapore, or eligible for sponsorship
WHAT WILL SET YOU APART
- Entrepreneurial and self-directed — comfortable operating with autonomy and limited infrastructure
- Commercially disciplined without being transactional
- Polished and credible in front of high-end partners and owners
- Motivated by growing into a broader commercial leadership seat as the group evolves
WHAT IS OFFERED
- Group-level scope and direct access to ownership and senior leadership
- Genuine autonomy to shape the commercial direction of the portfolio
- International travel and exposure across the group's markets