Regional Product Marketing Manager, SMB Growth Guidance, APAC

TikTok Pte. Ltd.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

TikTok is seeking a Product Marketing Manager to lead the SMB Growth Guidance team, focusing on market research and operational excellence for product strategies. The ideal candidate will have significant experience in product marketing within the digital advertising landscape, driving initiatives that enhance product adoption in the APAC region.

Qualifications

• Minimum 5 years of experience in product strategy, product marketing, or related functions.
• At least 2 years of experience in digital advertising with a strong industry understanding.
• Proven project management and process management expertise.

Responsibilities

• Lead APAC market research efforts to identify insights for product solutions.
• Drive operational excellence by prioritizing product features and developing marketing materials.
• Monitor and analyze initiative impacts against KPIs, optimizing strategies.

Skills

Quantitative analytical skills

Strategic thinking

Problem-solving

Collaboration skills

Negotiation skills

Influencing skills

Education

Bachelor's degree or higher

Job description

Responsibilities

Team Introduction As part of the Monetization Product, the SMB Growth Guidance team is positioned to help SMB customers grow with TikTok through personalized, actionable, and effective guidance. We're seeking an experienced Product Marketing Manager to drive the strategy and operation work of the Guidnace product team.

This role will work with the product, sales department, and other cross-functional teams to build something new and scale it quickly. The right candidate will be excited about creating from scratch and thrives in dynamic, and often ambiguous environments. Responsibilities:

- Lead APAC comprehensive market research efforts, combining quantitative data analysis and qualitative user feedback to identify pain points and blockers. Translate these insights into actionable product solutions across multiple touchpoints. - Drive operational excellence by prioritizing product features and initiatives, developing clear communications and marketing materials, and designing strategic growth plans with well-defined success metrics to drive product adoption

- Serve as the project manager for assigned projects, orchestrating cross-functional collaboration, and guiding teams with data-driven insights to ensure timely and successful delivery of solutions - Monitor, measure, and analyze the impact of initiatives against key performance indicators, and continuously optimize strategies based on findings.

Qualifications

Minimum Qualifications

• Bachelor's degree or higher.
• Minimum 5 years of experience in product strategy, product marketing, growth, or related functions.
• At least 2 years of professional experience in digital advertising or a closely related field, with a deep understanding of the industry landscape and emerging advertising solutions.
• Strong quantitative analytical skills and strategic thinking capabilities.
• Proven project management and process management expertise.
• Demonstrated ability to solve complex problems by synthesizing insights from diverse sources such as data sets, user interviews, and market research.

Preferred Qualifications

• Experience collaborating with international teams across multiple time zones.
• Familiarity with TikTok advertising solutions.
• Exceptional ability to work cross-functionally with diverse teams and stakeholders, with strong relationship-building, collaboration, negotiation, and influencing skills.
• Prior experience working with small and medium-sized businesses (SMBs).