Regional Product Marketing Manager

kayakalp Global; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A healthcare marketing firm is seeking a Product Launch Strategist in Singapore who will be responsible for the execution of product launch strategies tailored for healthcare providers. The candidate will work directly with stakeholders to ensure effective adoption and visibility of products. This full-time position promises growth within a dynamic marketing environment, requiring a total of 6 years of relevant experience and offering a competitive salary alongside benefits.

Benefits

Provident Fund

Yearly bonus

Qualifications

• 6 years of experience in marketing or product management.
• Proven ability to manage relationships with stakeholders in healthcare.
• Strong analytical skills for market research and performance monitoring.

Responsibilities

• Develop and implement region-specific product launch strategies.
• Build relationships with key decision-makers at hospitals.
• Conduct market analysis to identify opportunities and refine product positioning.

Job description

Key Responsibilities:

1. Product Launch Strategy and Execution: Develop and implement region-specific product launch strategies for hospitals and healthcare providers. Plan and execute marketing campaigns to ensure product visibility, adoption, and market penetration. Collaborate with the national marketing team to align regional strategies with organizational goals.
2. Stakeholder Management: Build and nurture relationships with key decision-makers at hospitals (administrators, procurement heads, doctors, etc.). Organize and lead meetings, presentations, and product demonstrations to showcase value propositions.
3. Market Research and Analysis: Conduct market analysis to identify opportunities, competitive benchmarks, and customer insights. Gather feedback from hospitals and other healthcare partners to refine product positioning and strategies.
4. Collaboration with Sales Teams: Work closely with the regional sales team to provide marketing support, tools, and materials. Coordinate with sales leadership to track product adoption and achieve growth targets.
5. Brand Awareness and Promotions: Organize CMEs, workshops, conferences, and events to enhance brand presence. Develop hospital-specific marketing collateral and promotional materials.
6. Performance Monitoring and Reporting: Track KPIs, analyze performance, and generate actionable insights for continuous improvement. Prepare regular reports on regional progress and outcomes.

This is a full-time, permanent position with benefits including Provident Fund. The work schedule is during day and morning shifts, with a yearly bonus. The required experience is a total of 6 years. The job location is on the road, with an expected start date of 19/12/2024.

Note: The additional content regarding skills, content development, branding, social media, and other areas appears to be generic and not specific to this role. It has been omitted for clarity and focus on the key responsibilities.