Regional Product Manager

Epson Singapore; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Epson Singapore seeks a Product Marketing Manager to oversee the Business Inkjet Printers line. The role involves managing product strategies, conducting market research, and executing marketing campaigns aimed at achieving sales and profitability targets. Candidates should have strong analytical skills and a background in B2B marketing.

Qualifications

• At least 3 years of professional experience, preferably in B2B business.
• Creative, trust-worthy, and integrity-driven.

Responsibilities

• Manage Business Inkjet Printers in product marketing.
• Conduct market research and competitive analysis.
• Formulate go-to-market strategies and manage product life cycle.

Skills

Product management

Data analysis

Presentation

Logical thinking

Job description

Manage the Business Inkjet Printers in the area of Product Marketing to effectively ensure achievement of the Business Plan/Set Target objective in terms of sales, profitability and sustainability and also New Product Launch.
Ensure adherence to set systems thereby ensuring a professional approach to the entire business activity
Key AccountabilitiesMarket ResearchConduct market research / environment scan and assess opportunitiesTranslate key competitor, consumer and technology trends into sound business decisions
Data AnalysisConduct quantitative and qualitative data analysis to identify significant trends, numbersConduct impact analysis to assess ROI of marketing efforts
Customer IntelligenceDemonstrate strong understanding of consumer needs and behavioural patterns including end users and channel partners)Conduct customer segment analysis to identify appropriate products/services for different segments
Product Planning and ManagementPossess in-depth knowledge of the product specificationsDefine product strategy and develop product road mapTrack and sustain/enhance performance of productManage product life cycle
Pricing StrategyUnderstand, compare and effectively utilise a range of pricing strategiesDevelop and adapt pricing strategy based on internal and external trends
Go-To-Market StrategyFormulate appropriate market strategy for product lineDevelop and implement product launch plan and timingsMaintain oversight of campaign strategy
Product Marketing and SupportDevelop and deliver sales and marketing tools and product documentsSupply sales with latest research and marketing informationTrack success of sales promotion and marketing campaign for product
New Product LaunchFix pricing of new product with related department and Japanese HQPrepare and deliver new product materials such as brochure, web contents and related documentsConduct product training to all related department including all SEA sales companies
Key Job RequirementsProduct management, Data analysis, Presentation, Logical thinkingAt least 3 years of professional experience on the job B2B business experience is preferredTrust-worthy, Act with Integrity, Creative, Challenge-driven