Regional Product Manager

THEEXECUTIVECIRCLE ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company is seeking a Regional Product Manager to oversee Business Inkjet Printers' product marketing. In this role, you will perform market research, manage product life cycles, and develop pricing strategies to meet sales objectives. The ideal candidate will possess strong data analysis skills and have at least three years of product management experience, preferably in a B2B context.

Qualifications

• At least 3 years of professional experience in product management.
• Preferably with B2B business experience.
• Creative and challenge-driven mindset.

Responsibilities

• Conduct market research and analyze trends.
• Define product strategy and manage product life cycle.
• Develop and implement pricing and go-to-market strategies.

Skills

Product management

Data analysis

Presentation

Logical thinking

Job description

Regional Product Manager, Corporate Products

Job Summary

• Manage the Business Inkjet Printers in the area of Product Marketing to effectively ensure achievement of the Business Plan/Set Target objective in terms of sales, profitability and sustainability and also New Product Launch
• Ensure adherence to set systems thereby ensuring a professional approach to the entire business activity

Key Accountabilities

• Market Research

- Conduct market research/ environment scan and assess opportunities

- Translate key competitor, consumer and technology trends into sound business

decisions

• Data Analysis

- Conduct quantitative and qualitative data analysis to identify significant trends

- Utilise statistical tools to project and forecast impact of trends on Company's

sales and pricing numbers

- Conduct impact analysis to assess ROI of marketing efforts

• Customer Intelligence

- Demonstrate strong understanding of consumer needs and behavioural

patterns (including end users and channel partners)

- Conduct customer segment analysis to identify appropriate products/services

for different segments

• Product Planning and Management

- Possess in-depth knowledge of the product specifications

- Define product strategy and develop product road map

- Track and sustain/enhance performance of product

- Manage product life cycle

• Pricing Strategy

- Understand, compare and effectively utilise a range of pricing strategies

- Develop and adapt pricing strategy based on internal and external trends

• Go-To-Market Strategy

- Formulate appropriate market strategy for product line

- Develop and implement product launch plan and timings

- Maintain oversight of campaign strategy

• Product Marketing and Support

- Develop and deliver sales and marketing tools and product documents

- Supply sales with latest research and marketing information

- Track success of sales promotion and marketing campaign for product

• New Product Launch

- Fix pricing of new product with related department and Head Quarter

- Prepare and deliver new product materials such as brochure, web contents and

related documents

- Conduct product training to all related department including all SEA sales

companies

Key Job Requirements

• Product management, Data analysis, Presentation, Logical thinking
• At least 3 years of professional experience on the job - B2B business experience is preferred
• Trust-worthy, Act with Integrity, Creative, Challenge-driven