Regional Product Manager

DN & Associates Executive Search Pte Ltd | HEADHUNTER; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading medical devices company is seeking a Regional Product Manager to manage marketing activities across Southeast Asia. The ideal candidate will have at least 3 years of experience in the medical device industry, excellent strategic thinking skills, and a proven record in implementing successful marketing strategies. This role requires 40% travel and offers the opportunity to make a significant impact on product performance in the region.

Qualifications

• Minimum 3 years’ experience in marketing in the medical device industry.
• Proven track record of successful marketing strategy implementation.
• Able to undertake at least 40% travel.

Responsibilities

• Develop and iterate marketing plans for assigned portfolios.
• Collaborate with internal stakeholders and distributors.
• Manage relationships with key opinion leaders and customers.

Skills

Strategic thinking

Strong business acumen

Excellent presentation skills

Customer centricity

Education

Bachelor’s Degree in Marketing or related discipline

MBA (advantage)

Job description

Our client is a prominent medical devices MNC with an established global footprint and a diversified range of medical products present across multiple hospital settings. They are presently recruiting a Regional Product Manager for SEA to be based in their regional office in Singapore.

Product Management & Marketing Activities:

• Develop and iterate marketing plans for assigned portfolio(s) which include new product launches, product lifecycle management, go-to-market strategies, tactics, demand forecast, and pricing strategy per Corporate’s guidance
• Create and drive market shaping and market development initiatives to maximize therapy reach
• Collaborate with Medical Affairs, Strategic Marketing and HEOR to optimize portfolio and address unmet market needs
• Ensure smooth execution of marketing plans through close collaboration with key internal stakeholders, key customers and distributors
• Organise and co-ordinate all aspects of product promotional campaigns and / or participation in 3rd party conferences
• Measure effectiveness of marketing plan and campaigns, and pivot accordingly
• Design and execute digital campaigns

Market Knowledge:

• Possesses thorough understanding of local healthcare policies, and industry and market macrotrends which would impact market access and marketing strategy
• Acquire / demonstrate excellent knowledge and understanding of competitive landscape, patient journey, buying process required to inform marketing strategy and thereby achieve sustainable profitability
• Conduct or acquire market research for relevant data and information required to validate marketing initiatives

Budgeting & Forecasting:

• Participate in budgeting and forecasting process
• Establish and maintain effective and valid product portfolio forecasting
• Manage and optimize resource allocation i.e., assigned expense budget for marketing activities for assigned Divisional product portfolios

Product Knowledge and Training:

• Develop and maintain superior product knowledge and provide regular product training to sales team and customers
• Maintain high level of sales competency through regular product training and develop and enhance sales team’s clinical selling skills to communicate product value propositions effectively

Relationship Management:

• Manage relationships with Divisional marketing, sales organization, marketing agencies to implement the marketing & branding activities
• Establish professional relationships with key opinion leaders and customers to ensure high level of customer centricity in marketing plans

Required skills and competencies

• Bachelor’s Degree in Marketing or industry-related discipline (MBA is an advantage)
• Minimum 3 years’ experience in marketing in medical device industry, in demonstrating strategic thinking and successful implementation of marketing strategies
• Possesses strong drive to succeed, reflected by proven track record
• Experience working with distributors would be an advantage
• Possesses strong business acumen and excellent presentation skills (both oral and written)
• Able to undertake at least 40% travel

Thank you for your interest. Due to an anticipated high volume of applicants, please note that only shortlisted candidates will be notified. All resumes collected will be used for recruitment purposes only.

EA Licence No: 11C3242

R1108969