Regional Marketing Manager, Southeast Asia

Duolingo; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading language education app is seeking a Regional Marketing Manager for Southeast Asia. This role involves leading marketing efforts, developing social-first campaigns, and owning growth results in the region. The candidate should have at least 8 years of marketing experience and a deep understanding of social media trends. This position offers an opportunity to make Duolingo an iconic brand in Southeast Asia with a vibrant team environment.

Benefits

Holistic employee benefits

Qualifications

• 8+ years of consumer or social marketing experience, ideally with global or regional brands.
• Proficient in English with strong writing and communication skills.
• Hands-on experience in content creation, especially with native social tools.

Responsibilities

• Lead our social agency relationships in the region, strengthening our social strategy.
• Develop social-first, culture-first campaigns in Southeast Asia.
• Drive large-scale content campaigns ranging from creator collaborations to multi-channel activations.

Skills

Social media strategy

Content creation

Cultural awareness

Communication skills

Storytelling

Tools

YouTube

TikTok

Instagram

Facebook

Job description

Regional Marketing Manager, Southeast Asia

Join to apply for the Regional Marketing Manager, Southeast Asia role at Duolingo

Regional Marketing Manager, Southeast Asia

Join to apply for the Regional Marketing Manager, Southeast Asia role at Duolingo

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About The Role

Make the world’s most popular language-learning app famous in Southeast Asia!

We are seeking a Country Marketing Manager to lead our efforts in Southeast Asia. You’ll own our growth results. Capturing cultural trends and sparking word-of-mouth conversations are at the core of our strategy — you’ll lead our presence in Southeast Asia, blending Duo into the region’s culture, driving buzz, and making Duolingo one of the most iconic brands in the region. As a core member of our growing marketing team, you are someone who has a deep understanding of social platforms, is comfortable with video production & editing, and lives and breathes social trends.

Reporting to the Regional Marketing Director, you will partner closely with Global Marketing teams in Pittsburgh and New York, as well as Country Marketing Managers around the world, to find opportunities and create bold, creative campaigns that resonate with Southeast Asian audiences.

The ideal candidate is highly creative and self-motivated, has excellent communication skills, and collaborates well with others.

You will...

• Work closely with our Regional Marketing Director to define success on social in Southeast Asia, ensuring we have the right resources and most impactful channels.
• Lead our social agency relationships in the region, strengthening our social strategy and ensuring we’re creating buzzworthy content that people want to share.
• Develop social-first, culture-first campaigns in Southeast Asia that make Duolingo iconic and grow our reach.
• Educate and guide our agencies on best-in-class social practices, while evolving our strategy with data and rapid experimentation.
• Drive large-scale content campaigns ranging from creator collaborations to multi-channel activations.
• Build and maintain relationships with top-performing influencers across industries like education, lifestyle, travel, fashion, and sports.
  
  

You have...

• Deep cultural awareness of Southeast Asia, with a pulse on social trends and what consumers care about now.
• A track record of achieving phenomenal results with bold ideas rather than big budgets.
• Storytelling skills, with the creativity to build compelling narratives that spark conversation.
• 8+ years of consumer or social marketing experience, ideally working with global or regional brands.
• Deep knowledge of YouTube, TikTok, Instagram, Facebook, and emerging SEA platforms.
• Hands-on experience in content creation, especially with native social tools.
• Proficient in English with strong writing and communication skills.
• Ability to spot cultural opportunities and drive buzz with scrappy, small-budget stunts that make Duolingo the talk of the town.
  
  

Exceptional candidates will have...

• Passion for our mission to make high-quality language learning accessible to everyone.
• Experience with mobile apps and subscription services.
• Experience managing reputational or crisis communication.
  
  

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [e-mail].

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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